Review Sheet: MKT490 Exam 1 ch1-ch5 Ch1. Marketing Management and Marketing Strategies Understand marketing offering: product‚ place‚ service‚ people‚ experience‚ idea… Market offering: combination of products‚ services‚ information or experiences offered to a market to satisfy a need or want Market offering are not limited to physical products‚ they also include services (intangible activities or benefits). Also includes‚ other entities as persons‚ places‚ organizations‚ info and ideas
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may offer investment and insurance products‚ which they were once prohibited from selling. As a variety of models for cooperation and integration among finance industries have emerged‚ some of the traditional distinctions between banks‚ insurance companies‚ and securities firms have diminished. In spite of these changes‚ banks continue to maintain and perform their primary role—accepting deposits and lending funds from these deposits. There are several types of banks‚ which differ in the number
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REPUTATION MANAGEMENT Reputation management is the process of managing the reputation a particular company. Reputation Management is the process of removing negative opinions and converting those negative opinions in to positive one. Reputation management is the process of tracking people actions/opinions‚ looking for positive and negative opinions. Reputation management is not a new concept. Right from Tata groups to street vendors in the corner relies on their reputation. Reputations of
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ARTICLE CRITIQUE The influence of work-cells and facility layout on the manufacturing efficiency‚ Journal of Facilities Management. 1. Introduction This purpose of this paper is to critique the article ‘The influence of work-cells and facility layout on the manufacturing efficiency’ written by SeyedMahmoud Aghazadeh‚ Saeedreza Hafeznezami‚ Lotfollah Najjar and Ziaul Huq. This paper will first summaries the article. Secondly‚ it will briefly critique the article. Thirdly is the conclusion
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Data are usually stored in a database. To implement a database and manage its contents you need a database management system (DBMS). DBMS serves as an intermediary between the user and the database. The database contains the data you have collected & “data about data” metadata. • Database design defines the database structure. A well-designed database facilitates data management and generates accurate and valuable information. A poorly designed database can lead to bad decision making
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“The Five Forces That Shape Strategy” Article Review by Caroline Doan Porter‚ Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86‚ no. 1 (January 2008). Introduction Michael E. Porter’s article‚ “The Five Competitive Forces That Shape Strategy”‚ is an extension of his first work‚ “Porter’s Five Forces”. This article addresses forces beyond the existing competition and creates a framework that helps strategists understand
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Journal of Knowledge Management Emerald Article: A critical review of knowledge management as a management tool Maria Mårtensson Article information: To cite this document: Maria Mårtensson‚ (2000)‚"A critical review of knowledge management as a management tool"‚ Journal of Knowledge Management‚ Vol. 4 Iss: 3 pp. 204 - 216 Permanent link to this document: http://dx.doi.org/10.1108/13673270010350002 Downloaded on: 23-04-2012 References: This document contains references to 78 other documents
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Article Review Review of: Olson‚ Matthew S.‚ Van Bever‚ Derek ‚Verry‚ Seth. 2008. When Growth Stalls. Harvard Business Review‚ 51-62. The article raises the issue of revenue growth stalls that affect even the most successful companies. The article focuses on four major causes of the crisis. The first cause is the premium-position captivity that is”the inability of a firm to respond effectively to new‚ low-cost competitive challenge or to a significant shift in customer valuation of product
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EXECUTIVE SUMMARY Capital One is only a 24 year old company‚ but yet it is one of the most dominant companies in the credit card industry‚ better yet the world. Every day credit cards are used around the world‚ which gave Capital One a very attractive industry to enter. The reason they were able to grow so fast was because they advancing technologies within the past few decades. Taking advantage of today’s technologies and growing at a rapid rate is what really impresses me about Capital One. I selected
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2012 | | Kyla Keast COMM1006 | [Case 3.4 GE Capital Canada] | Case Hand-in | Executive Summary For the case of GE Capital Canada‚ Clark Carriers submitted a request for a loan amounting to $270000. It was first confirmed that Clark Carriers met the minimal requirements set out by the commercial equipment financing division of GE for loans. Cash flow was then analyzed to ensure that Clark Carriers has sufficient cash flow from operations to make payments on current loans. Next the
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