SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 1‚2 G. N. Satish Kumar‚ 2H. Vani‚ 3S. Vandana Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. Abstract This empirical study has investigated the factors influencing the mobile subscribers Intention
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AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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the second largest population in the world it has unmatched scope for brands to exploit the large untapped market for mobile phones in India. Especially with recent statistics showing us that markets in the developed countries have already been exhausted and have been exploited to their full potential‚ it is developing countries with large populations like India that will play a major role in the expansion of the mobile handset industry if products are developed‚ priced and marketed in accordance
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Dear sir/mam‚ I am a student of MBA. I am conducting a research on the topic “An in-depth study on brand switching behavior of youngsters in branded apparel industry”. I would be thankful to you if you can give your precious time in response to this questionnaire. The data provided by you will be kept confidential and used for academic purpose only. 1. How often do you purchase apparels? Weekly (5-8 days) Half monthly (15-20 days) Monthly (25-30 days) depends on season 2. How much
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1. INTRODUCTION: Mobile phone is a smart communication media. It is not a one-way communication like pager. Cellular communication basically gives the power of an advanced telephone system card. Cellular communication works like the radio set which is normally used. The handset or Mobile Phone is in fact an own private radio transmitter and receiver‚ very similar to the Walkie-talkies used by Police and Security Personnel. The key difference is that a cellular phone network is connected to the
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Statistical STUDY Of the brand prefference of mobile Research Advisor: sir zia ur rehman. Prof.Zia ur rehman Presented By: Muhammad Hafeez 223 Muhammad Amjad 240 Muhammad Amir 210 Aoun ali hamid 128 Mussadik hussian 242 SESSION: 2009-2013 For the partial fulfillment of the requirements for the Degree of B.com (hons) Hailey college of commerce University of the Punjab Lahore‚ Pakistan In the name of Allah‚ the Gracious
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ON “Brand preference of mobile phones” Dissertation Report Submitted to Amity University In partial fulfillment for the award of Degree of Bachelor of Business Administration Under the guidance of Mrs. Anitha Suresh By SABITH.G Roll No.A31106410003 Batch: 2010-2013 AMITY GLOBAL BUSINESS SCHOOL KOCHI AMITY GLOBAL BUSINESS SCHOOL KOCHI CERTIFICATE This is to certify that the project entitled “ Brand preference
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A PROJECT REPORT ON Brand Preference of Mobile Phones Among the Students of Indian School of Mines Submitted To: Department of Management studies Submitted By: NAME: KOTA NAVANEETH Admission No. - 2009JE0502 MINING ENGG. WITH MBA (X-Semester) |Page ACKNOWLEDGEMENT When I embarked this project‚ it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all. I wish to express my gratitude to Prof. D.C. Panigrahi‚ director‚ Indian school
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1. Brand Review b. Brand Name‚ Motto‚ Logo. Motto: “Spanx is here on your big day.” And/or “Changing the world one butt at a time.” 2. Positioning b. Core Brand associations and Values Attributes and benefits: Shapewear Figure Flattering Undergarments Slimming Sihouette Comfortable‚ shapely‚ confident Seamless one piece Unique Innovative Mainstream – International Body Shaping Celebrity Endorsed: Oprah‚ Miley‚ Madonna‚ Michelle Obama‚ Kristen Chenoweth Sleek Silhouette
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