Literature review Definition of marketing strategy There are a lot of authors speak about the marketing strategy‚ the marketing strategy is very important in business‚ it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin‚1997). If we want to have good marketing strategy in the firm‚ we need to understand the strategic situation confronting in an organization
Premium Marketing
LITERATURE REVIEW 1.0 Introduction The purpose of this chapter is to describe the concepts of sustainability and the important roles that institutions of higher education play in this arena. The literature review is important as it sets the context for the research and provides framework for the methodology. The general topics to be covered include: defining sustainability‚ an analysis of sustainability‚ the role that sustainability plays in higher education‚ environmental literacy‚ citizen
Premium Sustainability Higher education
Literature Review Product Counterfeiting: Motivations of Consumers When Purchasing Non Deceptive Counterfeit Goods Nowadays‚ luxury brands have become even more prevalent especially in developing countries where economies are starting to emerge. “Traditionally‚ luxury goods or status goods are defined as goods for which the mere use or display of a particular branded product brings prestige on the owner‚ apart from any functional utility”.
Premium Social status Luxury good Counterfeit
theory of cigarette addiction Steven M. Suranovic a‚) ‚ Robert S. Goldfarb a ‚ Thomas C. Leonard b a Department of Economics‚ The George Washington UniÕersity‚ 2201 G St. N.W.‚ Washington‚ DC 20052‚ USA b Department of Economics‚ Princeton UniÕersity‚ Princeton‚ USA Received 1 July 1996; revised 1 March 1998; accepted 30 April 1998 Abstract In this paper we present a model in which individuals act in their own best interest‚ to explain many behaviors associated with cigarette addiction. There are two
Premium Nicotine Smoking Addiction
Topic and Construct Definition This Literature Review focuses on the implementation of work -life balance policies and the effects they have on organisations. As defined by Lockwood (2003) work-life balance is “a state of equilibrium in which the demands of both a person’s job and personal life are equal.” This paper will review the consequences work life balance policies have on organisational performance‚ weighing up the cost and benefits for the organisation when introducing a work life balance
Premium Employment Working time Productivity
Review of Literature Grand Canyon University NRS-429V Health promotion is about promoting‚ improving‚ advancing‚ supporting‚ encouraging and placing the health status of individuals and communities higher on personal and public agendas. The goal of health promotion is to enable the people to have increase control over the aspects of their lives and to improve their health and well-being. The purpose of health promotion in nursing practice is to promote and provide information to individuals
Premium Public health Prevention Health care
literature review the report is aimed to research the reason for P&G marketing decision of being sponsor of Shanghai EXPO. Therefore I do this research from some subjects. To the P&G itself‚ the marketing is important. In the Marketing: An Introduction ( Scottish Qualifications Authority‚ 2006)‚ it is said that the marketing means that “selling goods that don’t come back to customers who do—at a profit which satisfied shareholders—using means which satisfy other stakeholders”.(P17) and it was divided
Premium Marketing Economics Shanghai
Chapter 2 Review of Related Literature In less than a generation‚ computer technology has revolunized business all over the world. This has brought about changes in the area of business‚ finance‚ industry‚ government‚ agriculture‚ education‚ health care‚ sports and even on our personal lives. Today‚ computers do much of the works. Data collection continues to become easier and easier‚ data processing is getting faster and faster‚ mathematical calculations continue to be performed with increased
Premium Database Database management system Computer
CHAPTER II REVIEW OF RELATED LITERATURE Foreign Literature The Controller General’s Department (CGD) in Thailand has recently implemented a new government electronic transaction system to provide better and faster financial service to local administrations countrywide. Complaints were received over delays in revenue allocation from the central government to local administrations‚ and the government could not trace the cause of the delay because of the number of agencies involved in and
Premium Local government
Literature Review Effective body language for organizational success It is well-known that body language refers to nonverbal mode of communication. On scientific analysis‚ it has been found that the different aspects of communication comprise 55% bodily movements and gestures‚ 38% vocal tone and only 7% words or verbal communication. It is thus clear that about 93% of communication is nonverbal‚ as many times‚ words are inadequate. This shows that correct use of body language serves as an effective
Premium Nonverbal communication Communication