Puffery: A controversial Type of Ad Claim Brady Bowers University of Oklahoma Puffery is the legal term for ad claims that state opinions rather than facts and that are excused from legal control even when the advertiser disbelieves them. Advertisers goals and objectives consist of trying to persuade people into buying a product or service through various typed of methods. Companies may delivers certain messages about its products‚ compare them to similar items‚ list facts about them‚ or
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Enoch’s two letters – analysis Enoch’s two letters is a short story by Alan Sillitoe‚ and it is about how a little boy is left alone by his parents. Because his father chooses to run away with another woman‚ only leaving a letter on the doormat. At the same time‚ his mother has had it with her husband and decides to go live with her sister for a while. She also leaves a letter on the doormat. When Enoch return home from school that day‚ he finds himself all alone in the big empty house. On the
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Contents Preface vii CHAPTER 1: Introduction to Sales Management in the Twenty-First Century Change is the Central Theme in Sales Management Today 1 Learning Objectives 3 Sales Management in the Twenty-first Century 3 Innovation Fuels Success in Selling Today 4 Sales Effectiveness Is Enhanced through Technology 4 Leadership Is a Key Component in Sales Management Success 6 Sales Management Is a Global Endeavor 7 Ethics Underlies All Selling and Sales Management Activities 8 What is
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How to Write Complaint Letters Introduction Letters of complaint usually include the following stages: 1. Background 2. Problem - cause and effect 3. Solution 4. Warning (optional) 5. Closing 1. Background This section describes the situation; e.g. I am writing to inform you that the goods we ordered from your company have not been supplied correctly. I attended your exhibition Sound Systems 2014 at the Fortune Hotel (22-25 January) and found it informative and interesting. Unfortunately
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China Corporate Office Zhao Feng World Trade Building Shanghai PRC 200050 Tel: (86-21) 5240 0840 Email: marketing_info@kellyservices.cn March 29‚ 2012 FedEx China Corporate Office Pudong Station 615 Xin Jin Qiao Road Shanghai 201206 Dear Mr. Peng Ye‚ Kelly Services is an international staffing agency that is helping many businesses around the world and could benefit your company as well. Your worldwide offices and diverse staffing needs make it difficult to find quality employees. We
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Statement of Purpose / Motivation Letter Dear Sir/Madam‚ I came from Indonesia‚ a developing country in Southeast Asia where its total population reaches over 235 million by 2010. Indonesia‚ however still stumble in the >100th rank in terms of GDP‚ despite its richness in natural resources. Realizing this‚ Indonesian government and civilians start to built their beloved country‚ and one of our endeavour is to modernize our technolgies. Because we (Indonesian) believe that modernize
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Annual General meeting you will be officially declared as an editor of the magazine. The meeting is scheduled on December1‚ 2008 at 11.00 am in The Rotary Clubhouse. All the members will be present to celebrate the occasion. The appointment is for two years. I congratulate you on behalf of the Rotary club. You have worked with the magazine as a contributor for last three years. You have written many research papers and many of them have been published in international journals of repute
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Thank You Letter to a Teacher or Coach--EXAMPLE Janice Jones Rural Route 67 Saugus‚ Ca 91611 September 9‚ 2010 Ms. Gloria Smithson Hudson’s Bay High School 1601 E Reserve Street Vancouver‚ WA 98663 Dear Ms. Smithson: We greatly appreciate the special attention you have given our son‚ Jason‚ this past semester. The effect you have had on him is tremendous! His grades‚ as well as his self-esteem‚ have shown great improvement! As you well know‚ Jason was having much difficulty
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Remittance Letter * Letter of remittance is basically a document that accompanies checks or drafts that are submitted for collection. * A remittance letter is primarily used when the bank does not possess an account at the receiving bank. * It has the identification of sender with name and mailing address of the debtor. In addition to sender’s contact information‚ it also mentions the reference of the name and address of the creditor. TIPS: * Format for a remittance letter is brief
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When writing a complaint letter‚ you want to keep it short and to the point to help ensure that your letter will be read in its entirety. If you write a seven page complaint letter‚ it’s highly unlikely that someone will sit down and read all seven pages. The complaint letter should be addressed to the customer service/consumer affairs department or the head office if there is no customer service department. The address and contact information of the customer service department should be available
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