Case 3-6 Consumer Behavior: Revlon For Men? Ubersexuals and the changing male landscapes Chenona D. Artis Dr. Hossein Kamarei February 9‚ 2012 Develop a marketing strategy for Revlon to enter the mens cosmetics market with a complete product line. Revlon Inc. (Revlon) is one of the leading cosmetics companies in the world. The company along with its subsidiaries offer a wide range of products inclusive of skin care‚ bath and body‚ cosmetics‚ hair care‚ fragrance products and other
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Revlon for Men 1 Revlon for Men? “Ubersexuals and the Changing Male Landscape” Marketing Strategy Revlon is a world leader in cosmetics‚ skin care‚ fragrance and personal care and is a leading mass-market cosmetics brand‚ alongside L’Oreal’s Maybelline and Procter & Gamble ’s Cover Girl. Their vision is to provide glamour‚ excitement and innovation Assignment 3 Revlon for Men 2 through quality products at affordable
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Introduction [pic] Revlon ( ’the company ’) is engaged in the production‚ marketing and selling of an array of cosmetics‚ hair color‚ beauty tools‚ anti-per spirants/deodorants‚ fragrances‚ skincare and other beauty care products. Its major products are Revlon Ultima 2‚ ColorStay‚ Almay‚ Charlie‚ Flex‚ Mitchum‚ Jean Nate‚ and ColorSlike. The company operates in North America‚ Asia-Pacific‚ Europe‚ Africa‚ and Latin America. It is headquartered in New York City‚ New York and employs 4‚900 people
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CASE STUDY Revlon Industry Submitted to : Professor Omar Shaoor Submitted by: Muhammad Danish Zuberi Saqib ghafoor Usman 083412 123456 123456 Table of Contents Executive Summary After the thorough investigation and careful analysis of the situation‚ problem‚ strength‚ weakness‚ opportunities and threats of Revlon‚ we came to know the different problems which Revlon was facing and which was loosing Revlon efficiency in the industry and competitive position in the market. We found twelve
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INTRODUCTION OF THE COMPANY: Revlon‚ Inc. was founded in 1932 by brothers Charles and Joseph Revson and Charles Lachmann with a $300.00 investment and one product which consisted of nail enamel. Revlon now has a 75 year history of providing high quality products to women. Revlon products are sold in more than 100 countries around the world with sales outside of the United States making up 43% of sales in 2006. Their product categories include skin care‚ cosmetics‚ personal care fragrance and professional
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Should Revlon concentrate its efforts on international markets? Answer Revlon should retract from international market. The company should reorganize its international operations by appointing distributor setup and windup its presence in the higher costing markets. This option should be opted for the sub–continental and Latin American markets. However‚ the company should maintain its presence in the European market. This can be done on joint venture basis. Question 2 Should Revlon diversify
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REVLON CASE STUDY Danny Dimo Professor Golnoosh Hakimdavar Business Policy – 490 27 January 2011 Revlon is known as one of the best cosmetic companies of all time and is considered to be one of the worlds largest. The primary core products of Revlon are specialty skin products‚ salon-quality beauty and hair products to include its drugstore line of makeup. Revlon is based in New York and traded publicly. Their goal and vision has been to consistently provide quality beauty
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REVLON‚ INC. – 2007 POINT OF VIEW: Chief Executive Officer of Revlon‚ Inc. PROBLEM: For the past years‚ Revlon continues to launch or reintroduce new product lines but in effect it does not generate sufficient income to cover the expenses of the company incurring losses and resulting to increasing liability and a continues restructuring program. These things would not have happened if the Marketing and Research and Development Departments which are among the cost centers of the company attentively
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countries and the Bozzano and Juvena brands in Brazil. Beauty Tools: The Company sells Revlon Beauty Tools‚ which include nail and eye grooming tools‚ such as clippers‚ scissors‚ files‚ tweezers and eye lash curlers. Revlon Beauty Tools are sold individually and in sets under the Revlon brand name and are the number one brand of beauty tools in the U.S. mass-market distribution channel. In 2005‚ Revlon introduced 14 new Beauty Tool products‚ including a new line called Expert Effects which
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Revlon is a well known drugstore brand across the globe. They recently launched a collection of beautiful 7 matte lipsticks. I got my hands on one of the shades from this new collection and it’s called "Fabulous Fig". I have been using it from past few days and today I will be reviewing it for my lovely readers. Scroll down below to check out its review‚ swatches and my FOTD! ❤ New Revlon Matte Lipstick Fabulous Fig New Revlon Matte Lipstick Fabulous Fig New Revlon Matte Lipstick Fabulous
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