Revlon for Men 1 Revlon for Men? “Ubersexuals and the Changing Male Landscape” Marketing Strategy Revlon is a world leader in cosmetics‚ skin care‚ fragrance and personal care and is a leading mass-market cosmetics brand‚ alongside L’Oreal’s Maybelline and Procter & Gamble ’s Cover Girl. Their vision is to provide glamour‚ excitement and innovation Assignment 3 Revlon for Men 2 through quality products at affordable
Premium Cosmetics
Case 3-6 Consumer Behavior: Revlon For Men? Ubersexuals and the changing male landscapes Chenona D. Artis Dr. Hossein Kamarei February 9‚ 2012 Develop a marketing strategy for Revlon to enter the mens cosmetics market with a complete product line. Revlon Inc. (Revlon) is one of the leading cosmetics companies in the world. The company along with its subsidiaries offer a wide range of products inclusive of skin care‚ bath and body‚ cosmetics‚ hair care‚ fragrance products and other
Premium Marketing Brand management Brand
REVLON SITUATIONAL ANALYSIS Sarah C. Lowendick‚ Brand Specialist October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement
Premium Cosmetics Brand Procter & Gamble
Analysis # 2- Revlon‚ Inc. 2007 Case Analysis # 2- Revlon‚ Inc. 2007 Revlon is a universal company that sells products for skin care‚ cosmetics‚ personal care‚ fragrance and professional products. It was founded in 1932 and began in the nail polish market‚ soon after expanding into lipstick. Over the past six years‚ Revlon has consistently lost revenue and struggled with debt. Even though they have eliminated executive positions‚ reduced staffing and consolidated sales and marketing functions to
Premium Cosmetics
1. Should Revlon concentrate its efforts on international markets? Yes. • More source of income. • More consumers • Increase market share • Cost beneficial 2. Should Revlon diversify its operations or develop joint venture with other companies? Yes. • Joint Venture will lessen expense • Can get ideas from other company • Other company can provide something that Revlon don’t have 3. What role does innovation play in the strategic planning of Revlon? Which specific type of innovation
Premium Marketing Strategy Debt
Revlon‚ Inc. ¬¬ 2004 INTRODUCTION Revlon Inc. was founded in 1932 by Charles Revson‚ Joseph Revson and Charles Lachmann. The Company began with only one product nail enamel. Revlon Inc. later introduced other numerous products such as fragrances‚ manicure and pedicure instruments‚ and other cosmetic products. Within six years‚ Revlon Inc. turned into a multimillion dollar organization‚ becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world’s
Premium Cosmetics
REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon‚ ultima‚ Charlie‚ Almay‚ jean nate‚ mitchum and Gatineau. The categories of product are cosmetics‚ personal product and skin care products. Revlon has used food stores‚ chain drug‚ owned shops or large volume retailer in marketing their product. Operations of this
Premium Cosmetics Procter & Gamble Brand
Introduction of the Company Revlon Inc. is a leading cosmetics company offering cosmetic‚ skin care‚ fragrance‚ and personal-care products. Revlon was formed in 1932‚ and started out with selling only nail enamels. Over the course of the past 75 years‚ Revlon has become a leading brand in the cosmetic market‚ recognized both in the United States and worldwide. Revlon owns popular brands such as Revlon‚ Charle‚ Mitchum‚ and Almay. Revlon has recently been struggling with debt‚ posting losses
Premium Cosmetics Marketing
CONTENTS Introduction Brief overview of marketing strategies. Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics
Premium Cosmetics
Mission statement of Revlon Revlon Inc. mission is to emerge as the leader in cosmetic and personal care throughout the world. Revlon takes pride in manufacturing the top skin care and strives to please young and older woman alike. Vision statement of Revlon Revlon Inc. Vision is to satisfy the needs of their customers with glamour and excitement that they provide at an affordable price. http://wiki.answers.com/Q/What_is_Revlon%27s_vision_and_mission_statement SWOT analysis Strengths
Premium Marketing Cosmetics