Advertising & Promotion Spring 2009 Procter & Gamble (B) Light Duty Liquid Detergents May 16‚ 2009 Amanda Barraza Ted Chiang Olga Shipilo Clare Tan 1.What factors and policies guide promotion planning for the LDL’s? i)Budget Allocation: The LDL managers of Ivory Liquid‚ Dawn‚ and Joy spend about half of their marketing budget in advertising and with a lower share on promotion. This is different from the strategy of Colgate & Lever‚ who spends a higher percentage on promotion. The
Premium Sales promotion Marketing Brand management
PROJECT REPORT ON “ORGANISE A SALES PROMOTION ACTIVITIES IN BIG BAZAAR ON EXCHANGE OFFER”. SUBMITTED IN PARTIAL FULFILLMENT OF THE REWARD OF DEGREE IN B.COM(HONOURS) VOCATIONAL IN “ASPSM”. BY –RAHUL KUMAR SINGH STREAM - ASPSM EXAM ROLL NO – 09VASP013088 SEMESTER – IV SESSION – 2009-2012 ST. XAVIER’S COLLEGE AN AUTONOMOUS COLLEGE RANCHI REMARKS PREFACE In this age of globalization‚ hyper competition has become a crucial aspect of life. Today the markets have been turned into battlegrounds
Premium Management Event planning Automobile
fruit‚ papaya and guava‚ to add to their line of ice cream toppings sold under the Pacific Citrus Products Company. In 1946‚ the company was bought and renamed Pacific Hawaiian Product Company‚ and introduced quart-sized bottles of concentrate for sale‚ and later manufactured ready-to-serve red Hawaiian Punch in 46-ounce cans in the 1950s. In 1955‚ frozen concentrate was distributed to grocery stores and Hawaiian Punch became a national brand. Soon after “Punchy‚” the mascot‚ was introduced‚ and
Premium Soft drink Sales promotion Brand
HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in
Premium Marketing Target market Sales promotion
1.1 INTRODUCTION BACKGROUND OF THE STUDY Organization is a set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any Ambiguity. The positions occupied by different individuals are presented in the Form of resources. NEED FOR THE STUDY This study is to fulfill the requirement of PGDM degree course of AIMA. Organizational structure is essential for continuity of the mission & co-ordinates & controls the business
Premium Organizational structure Sales promotion Sales
P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
Premium Marketing Apple Inc. Sales promotion
Promotional tool is to very important in commercial and non commercial industries like hospitals‚ school and universities to arouse their marketing interest. Televisions‚ radio‚ newspapers‚ internet and word-of-mouth are some common forms used in promotion. A very good promotional tool will help a particular business to gain more profit because of the market popularity about the product. The more familiar the product is the more possibility that he market will demand on it‚ that is why promotional
Premium Tourism Sales promotion Marketing
Restaurant is a run-of-the-mill diner chain that serves to a loyal following of families and other customers. One of the things that make Denny’s such a formidable company is its desire and execution to promote its product. Through advertising‚ sales promotions‚ and public relations‚ Denny’s can compete with other top diner chains in the world. Denny’s uses advertising to promote their product. If one has a television at home‚ they could simply turn it on and see these adds that are constantly on
Premium Marketing Sales Sales promotion
Promotional Plan Critique Brown Shoe Company: Naturalizer Company Profile The company that I selected for my promotional plan critique is Naturalizer‚ which is a brand within Brown Shoe Company. Brown Shoe Company was founded in 1878 and is headquartered in St. Louis‚ Missouri. Brown Shoe is a $2.6 billion leader in the footwear industry. Brown Shoe Company Inc. is a global footwear company that operates as a footwear retailer and wholesaler in the United States‚ Canada‚ China‚ and Guam. It
Premium Advertising Shoe Brand
distribution channels (e.g. delivery‚ online) 2. New products 3. Training program provided for workers to upgrade their working efficiency 4. Diversity 1. S2‚ O1- launch of e-commerce business. 2. S4‚ O2 - They could launch lunch and dinner menu in promotion price for customer. 1. W2‚ O4 - they could provide training course to employee to upgrade their working efficiency. 2. W4‚ O4 -diversify into new business such as selling others food to attract the more people. Threats S-T W-T 1. Product imitation
Premium Marketing Sales promotion Coffee preparation