MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING 1 ITC Hotels going global: Marketing plan for international marketing Submitted by: Aron Aseer Freni Thivya Remi – P10021 Madhava Prasad – P10039 K. Sivakumar – P10064 R. Veera Dhandapani – P10069 Under the guidance of Prof. R. B. Easwaran Loyola Institute of Business Administration‚ Loyola College‚ Chennai - 600 034‚ India. MARKETING PLAN FOR ITC HOTELS – INTERNATIONAL MARKETING 2 Executive Summary: Launched on October 18‚ 1975‚
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Hospitality Industry in China 1. Introductory With the fully social and economic development and improvement in China recently,the hospitality industry is undergoing changes from small scale to large and below standard to standardized. And after the entrance into WTO‚ the domestic hospitality industry became one of the first few enterprises in China engaged in the worldwide competition. Consequently‚ the hotel enterprises in China not only have to face the beneficial conflicts in competition with
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EXECUTIVE SUMMARY Wynn Resorts Limited is a publicly traded corporation based in Paradise‚ Nevada that is a developer and operator of high end hotels and casinos. It was formed on October 25‚ 2002 by former Mirage Resorts Chairmen and CEO Stephen A. Wynn. The target client base for Wynn Resorts are affluent individuals who seek the highest quality—Wynn and its sister property Encore hold more Forbes Five Star awards than any other casino resort in the world. Recently‚ Steve Wynn has taken his brand
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1134Pipeline: not available | Number of employees | 127‚000 | 140‚000 | 345‚000 | 171‚000 | Number of rooms | 660‚349 | Supply: 651‚199Pipeline: 169‚285 | Supply: 675‚982Pipeline: 169‚132 | 322‚300 | Occupancy rate 2011 | 69‚6% | N/A | N/A | 68% | RevPar | $92‚ 67 | N/A | N/A | $ 114‚56 | Number of brands | 20 | 10 | 11 | 9 | Loyalty program | Marriot RewardsThe Ritz-Carlton Rewards | Hilton HHonors |
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Hilton’s suppliers The touches that make Hilton Worldwide. Their supply management professionals in corporate offices and their six regional offices negotiate and implement contracts and agreements with suppliers of products and services in three key areas – Food & Beverage (F&B)‚ Guest Rooms and Public Space‚ and Property Operations ------------------------------------------------- Food & Beverage Hilton Supply Management works closely with national and regional food and beverage
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Hilton Hotels: diferenciación de la marca a través de Gestión de las relaciones A principios de 2008‚ Hilton Hotels Corporation fue preparado para el crecimiento mundial‚ con una tremenda meta agresiva de apertura de 1.000 hoteles en América del Norte en cinco años y 1.000 hoteles en el resto de el mundo en diez años. La empresa acababa de ser tomada por el privado Blackstone Grupo 1 de reportó US $ 26 mil millones‚ una prima del 32% sobre el precio de la acción 32‚05 dólares el día anterior
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Advantage of using Wi-Fi in Hotel Business Joker Ling Nowadays‚ Wi-Fi becomes a critical role in Hotel Business. As you know that‚ in today’s digitally connected world‚ all PC’s have Wi-Fi and an estimated 85% of mobile phone also has built in the Wi-Fi. In addition‚ guests in Hotel desire for access to the Internet during their stay continue to be strong. In the following‚ I will briefly describe about the advantage of using Wi-Fi in Hotel Business. First‚ I would like to tell you the
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Executive summary 1. EXECUTIVE SUMMARY Booming industry Indian travel and tourism experienced a boom during 2004. There was a surge in arrivals and departures as well as robust expansion in domestic tourism. After growing by 15% in 2003‚ the number of incoming arrivals rose by a hefty 22% in 2004 over 2003. Not surprisingly‚ incoming tourism receipts also rose sharply by about 16% in 2003 and 32% during 2004. Strong government support The strong support provided by the government played an
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JANUARY 2011 HVS HOTEL DEVELOPMENT COST SURVEY 2010 Elaine Sahlins Senior Vice President‚ HVS San Francisco Consulting & Valuation HVS Consulting & Valuation | 100 Bush Street‚ Ste 750‚ San Francisco‚ CA 94104‚ USA HVS Hotel Development Cost Survey 2010 Elaine Sahlins – January 2011 HVS has tracked hotel construction costs throughout the United States since 1976. The survey considers data for six lodging types: Economy/Budget Hotels‚ Midscale Hotels w/o F&B (without Food and Beverage)
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COURSE SCHEDULE 1. Preamble Course Title Course Number Credits Prerequisites Number of Hours Module Leader Office Hours Last Update Front Office Operations IHM1311 / IHM3301 4 (2-5-6) None 125 classroom hours‚ 83 outside hours‚ 15 tutorial hours‚ 2 midterm examination hours‚ 3 final examination hours Jongjit Janjam (Ms.) 07h00 – 16h00 hrs. August 2013 2. Course Description In this course students will be imparted to all front office related operational systems in a hotel. They will learn
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