COMPANY’S INTRODUCTION HISTORY Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to
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International marketing DR. Galal El-Rashidi Research project (Delivered online Dec 4th) Nora Adel Mohamed ID: 09060662 Introduction: Unilever is an Anglo-Dutch company‚ with a history of colonial exploitation‚ on which it has gradually built its capital. Today it owns most of the world’s consumer product brands in food‚ beverages‚ cleaning agents and personal care products. Unilever employs more than 247‚000 people and had worldwide revenue of €48 760 million in 2002. Unilever has
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A PROJECT REPORT ON Analysis Of Product Line Decisions Taken By Hindustan Unilever Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA‚ JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted by Ms. DEEPIKA NOTNANI MBA IVth SEMESTER GYAN GANGA COLLEGE OF TECHNOLOGY Jabalpur 2010 * DECLARATION I declare that the whole information
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moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps‚ tea‚ detergents and shampoos amongst others with over 700 million Indian consumers using Its products. The report deals with our survey on AXE deodorant for men. The first section comprises an introduction of the project
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Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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magazines.[2] The rating was based on a compilation of the magazines annual survey of India’s Most Reputed Companies over the past 25 years. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps‚ tea‚ detergents and shampoos amongst others with over 700 million Indian consumers using its products. It has over 35 brands. Sixteen of HUL’s brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008). [3]
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is Michael Treschow while Paul Polman is Group Chief Executive. Unilever owns over 400 brands‚ amongst the largest selling of which are Aviance‚ Axe/Lynx‚ Ben & Jerry’s‚ Dove‚ Flora/Becel‚ Heartbrand‚ Hellmann’s‚ Knorr‚ Lipton‚ Lux/Radox‚ Omo/Surf‚ Rexona/Sure‚ Sunsilk‚ Toni & Guy‚ TRESemmé‚ VO5 and Wish-Bone. Unilever PLC had a market capitalisation of £27.3 billion as of 23 December 2011‚ the 18th-largest of any company with a primary listing on the London Stock Exchange. 1930 to 2001 Lever House
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Lux has been making waves since 1924‚ when it launched the world’s first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers‚ it arrived in the UK in 1928‚ offering people a chance to pamper themselves for a modest price. * From the 1930s right through to the 1970s‚ Lux soap colours and packaging were altered several times to reflect fashion trends. * In 1958 five
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Cosmetics industry in Pakistan The cosmetics industry developed rapidly soon after the creation of Pakistan. In the Indo-Pak Sub-continent‚ use of dies cosmetic materials like henna‚ ritha‚ sekakai (for washing hair)‚ Mutlani clay‚ Beri ke patte (plum leaves) Mash ki Dal (black lentil) hair-oils‚ gewari (aloe vera) arq-e-gulab (rose water) olive and almond oil‚ sandalwood‚ ubtan‚ kajal (kohl) surma (antimony) and many such materials have been in use by women since may centuries and are still in
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Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9‚193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL‚ Wipro‚ Godrej‚ Nirma‚ and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8‚678 Crores1. The soap industry in India is
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