products may look gorgeous and better than what they really are ‚ they articulate‚ exaggerated virtues of the product to entice the consumer‚ for example they show a pretty mother‚ not very much older looking than her daughter since she uses ‘Rexona’ soap‚ or how a young guy could win his girl over by wearing a certain perfume or a certain brand of shirt. Though there is hardly any truth in them‚ they sure tempt the youngsters in to buying these products Furthermore‚ many customers buy a particular
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Available ONLINE www.vsrdjournals.com VSRD-IJBMR‚ Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is
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Unilever Bangladesh 1. Economy and market condition of Bangladesh 2. Unilever History 1. Unilever was created in 1930 by the merger of the operations of British soap maker Lever Brothers. Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer products brands in foods‚ beverages‚ cleaning agents and personal care products. 2. Unilever BD Ltd.(UBL) The origin dates back to 1964‚ when the first Manufacturing operations were set up as a part of
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Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household
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Chapter-1 Introduction Introduction To Consumer Behaviour: The Behavior of the consumer is basically influenced by what he/she is looking for in the product. The company must try to learn more about the consumer behaviors. Who are the buyers. How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and
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Traditional Vs. Contemporary Organizations Traditional Organizational Structure The traditional organization is a pyramid with a president at the top‚ a few vice presidents‚ layers of management and the majority of employees at the bottom. Jobs are specialized‚ and information and authority flow from higher to lower levels. In recent years‚ a variety of organizational structures have come into fruition‚ such as matrix (flat)‚ networked or virtual. But‚ the traditional‚ hierarchical organization
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foundation for future growth. In this assignment‚ we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation‚ targeting‚ positioning‚ promotion‚ distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors
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Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High low
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13675.43 Crore driven mainly by dom estic FMCG’s with net profit stood at Rs. 2’496.45 Crore. Products of HUL are: Annapurna; Ayush; Axe; Breeze; Bru; Brooke bond; Clinic; Dove; Fair & Lovely; Hamam; Liril; Lux; Pears; Ponds; Pepsodent; Pureit; Rexona; Rin; Sunlight; Surfexcel; Vaseline; Wheel. ITC Limited This Company was earlier known as Imperial Tobacco Company of India Ltd. It is Currently headed by Yogesh Chander Deveshwar. Company mainly operates in the industry like Tobacco‚ Foods‚ Hotels
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A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment
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