Because of the vastness of the variety of products produced by Procter and Gamble‚ they have several different competitors‚ although of course these competitors do not compete in all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local
Premium Competition Personal care Cosmetics
because the skills involved in marketing and making cosmetics are not necessarily the same. There are of course exceptions to this latter point - at the time of writing (1998) Revlon and Gillette each has their own plant in New Zealand‚ as does Lever Rexona and Colgate Palmolive. The pattern of the last few years has been for the larger players to seek
Premium Cosmetics Gel Water
necessary to understand the psyche of the rural population‚ their needs‚ aspirations and also their behavior to be success in the marketing in rural areas. Probably‚ there is no village in the country where one can not find soaps like‚ Lux‚ Rexona‚ Hamam or Lifebuoy or detergent cakes like Rin‚ Wheel‚ Fena‚ Cigarettes‚ small tea sachets. Similarly ‚ the shops stock electrical goods‚ torch light‚ dry battery cells‚ cosmetic products‚ pressure cookers‚ sewing machines‚ mopeds‚ and other
Premium Rural Marketing Population
Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy‚ Lux‚ Breeze‚ Rexona as soaps; Kwality Walls as ice cream; Brooke Bond‚ Taj Mahal‚ Bru as tea and coffee; Surf‚ Wheel and Rin as laundry
Premium Fast moving consumer goods Unilever
India‚ the company offers many households brands like‚ Dove‚ Lifebuoy‚ Lipton‚ Lux‚ Pepsodent‚ Ponds‚ Rexona‚ Sunsilk‚ Surf‚ Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the µTop 10 brands¶ list for the year 2008 published in The Economic Times. Unilever was a result of the merger between the Dutch margarine company‚ Margarine Unie‚ and the British soap-maker‚ Lever Brothers‚ way back in 1930. For 70 years‚ Unilever was the undisputed market leader but
Premium Unilever
Rural shop audit – A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer
Premium Integers Fast moving consumer goods
workers whilst also indirectly helping to facilitate the employment of over 65‚000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited Lever Brothers first commenced operations in India in the summer of 1888‚ when crates full of Sunlight soap bars‚ embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbor and it began an era of marketing branded Fast Moving Consumer Goods (FMCG) Hindustan Unilever’s distribution covers over 2 million retail outlets across
Premium Unilever
between the Indian heritage of the Company and the synergies of its global alignment with Unilever. The new logo symbolizes the Company’s mission of ‘Adding Vitality to Life’. Hindustan Lever’s broad product portfolio spans soap‚ detergents‚ personal products and food. Soap‚ detergents and scourers generate roughly 46% of revenues‚ while the rest is largely accounted for by personal products (26%)‚ beverages (11%)‚ other products (2%) and exports (10%). Processed foods and ice cream and other products
Premium Unilever
understanding of consumer’s need and wants. Insight is not we observe in customer but it is the basic need due to which a consumer buys a product. Through insight a company can gain competitive advantage. For Example women use rexona to remove odor from their body‚ the ultimate aim of using rexona is that due to bad odor they will not feel confident or may be feel reluctant to go in public gathering. Benefits: benefits are the differentiating aspects in the product which motivate customer to purchase a product
Premium Marketing Brand management Competition
Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
Premium Unilever