Contents 1.1. The history of Unilever as a multinational corporation - 3 - 1.2. The history of Unilever in Russia - 4 - Part. 2 General Information - 5 - 2.1. Company in a Nutshell - 5 - 2.2. Key figures - 6 - 2.3. Capital structure - 6 - 2.4. Investment activity - 7 - 2.5. Number and location of business-structures - 8 - 2.6. Present state and priority direction of R&D - 9 - Part 3. Management - 11 - 3.1. Strategy‚ objectives and mission - 11 - 3.2. Principles
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
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| NAME MOHAMMAD NIHAL MUQRI STUDENT ID SP11-MM-0007 SUBJECT STRATEGIC MANAGEMENT DATE 17TH NOVEMBER‚ 2012 SUBMITTED TO PROFESSOR ZAFAR MANNAN Introduction to Unilever No matter who you are‚ or where in the world you are‚ the chances are that our products are a familiar part of your daily routine. Every day‚ around the world‚ people reach for Unilever products. Unilever today Our brands are trusted everywhere and‚ by listening to the people who buy them‚ we’ve grown
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Introduction: L ’Oreal‚ Garnier is one of the biggest companies which develop cosmetics and beauty products. Such as deodorant‚ make up‚ hair color‚ hair care‚ skin protection cream and perfume. One of their products is OBAO which is considered a high quality product but it is facing some weaknesses concerning product line‚ promotion and distribution. For our project we chose METRO‚ SPINNEYS‚ CHARCUTIER AOUN and SUPERMARKET JBEIL to gather the information needed about OBAO. We are going to cover
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a strong brand portfolio of food‚ home care and personal care products They are market leaders of Food Personal care products. 1.2 History of Unilever William Hesketh Lever founded Lever brothers in 1885. They started their business as soap producer and made soap factories around the world. In 1917‚ they added foods‚ acquiring fish‚ ice cream and canned foods to their business. In the thirties‚ Unilever introduced improved technology to their business. They started expanding their business and launched
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London School of Business & Management BTEC Level 4- HND in Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing
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Chapter 12 Setting the Product and Branding Strategy 14-1 Copyright © 2003 Prentice-Hall‚ Inc. Kotler on Marketing The best way to hold customers is to constantly figure out how to give them more for less. 14-2 Copyright © 2003 Prentice-Hall‚ Inc. Chapter Objectives In this chapter‚ the following topics will be covered: Product Characteristics and Classifications Product Differentiation Services Differentiation Product & Brand Relationships Packaging‚ Labeling‚ Warranties and Guarantees
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Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study A Sarangapani* and T Mamatha** Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size‚ population and the concepts which are so interlinked that‚ in the absence of one‚ the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand
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1. INTRODUCTION TO THE TERM PAPER 1.2 BACKGROUND Forecasting relates to the management functions of planning‚ organizing and controlling. It is one of the key elements of operations management. Companies serve their customers and the society at large by producing various goods and services. The market need is continuously changing. In order to cope up with the changing demand companies must develop a good forecasting technique to determine the demand level For this term paper‚ five different products
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