margarine and spreads‚ olive oil‚ and tea‚ as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing‚ deodorants‚ and antiperspirants for personal care market. It offers its products under Close Up‚ Axe‚ Dove‚ Rexona‚ Sunsilk‚ Wheel‚ Rafhan‚ Surf Excel‚ Comfort‚ Lux‚ Pond’s‚ Lifebuoy‚ Lipton‚ Brooke Bond‚ Energile‚ Knorr‚ Pearl Dust‚ and Supreme brands. The company was founded in 1872 and is based in Karachi‚ Pakistan. Unilever Pakistan Limited operates as a subsidiary
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about the company history‚ its mission‚ purpose & principles‚ company structure‚ its logo‚ its people and our concentrating brand which is Pure it. 1.1 Company History: Lever Brothers was founded in 1885 by William Hesketh Lever. Lever established soap factories around the world. In 1917‚ he began to diversify into foods‚ acquiring fish‚ ice-cream and canned foods businesses. In the Thirties‚ Unilever introduced improved technology to the business. The business grew and new ventures were launched
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Corporate sales _______________________ A REPORT ON CORPARATE SALES BY CHIRAG T. VAISHNAV HINDUSTAN LEVER LIMITED 1 Corporate sales _______________________ A REPORT ON CORPORATE SALES BY CHIRAG T. VAISHNAV A report submitted in partial fulfillment of the requirements of the MBA Program of ICFAI Business School Submitted to: Faculty Guide Anant B. Project Guide Sunil Ahmed. Submitted by: Chirag T. Vaishnav 04bs0566 2 Corporate sales _______________________ ACKNOWLEDGEMENT
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CHAPTER I 1.1 INTRODUCTION: Employee welfare is an important facet of industrial relations‚ the extra dimension‚ giving satisfaction to the worker in a way which even s a good wage cannot. With the growth of industrialization and mechanization‚ it has acquired added importance. The workers in the industry cannot cope with the pace of modern life with minimum sustenance amenities. He needs an added stimulus to keep body and soul together. Employees have also realized the importance of their
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Unilever policies review. Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton‚ Calve‚ Knorr‚ Dove‚ Rexona‚ Sunsilk‚ Domestos‚ etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets‚ but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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that are not considered a necessity. Hindustan Unilever is the market leader in deodorants‚ with 31.5% market share. Its flagship product‚ Axe‚ is highly sought after by both middle and upper classes. Other brands under Hindustan Unilever are Rexona and Dove‚ whose deodorants are popular in the Indian market too. After Hindustan Lever‚ Paras Pharmaceuticals and McNroe Chemicals are the biggest industry players in the deodorant segment. Hindustan Unilever’s Axe is the leading product in this
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Pepsodent 10.Close Up 11.Pureit c.Personal Care brands:- 1.Hamam 2.Lux 3.Breeze 4.Vaseline 5.Lifebuoy 6.Ponds 7.Fair and Lovely 8.Sunsilk 9.Liril 10.Pears 11.Clinic Plus 12.Lakme 13.Axe 14.Aviance 15.LEVER Ayush Therapy 16.Dove 17.Rexona Q4. Identify the parameters related with the product. Ans:- Parameters related to Surf Excel are:- Cleaning effectiveness‚ fragrance‚ quantity usage‚ availability‚ cost‚ offer promotion‚ shine of the clothes after they are washed. Q5.Identify
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It is easy to believe that as an average Australian‚ animal experimentation has nothing to do with you. But it does. By donating to any medical charity or purchasing certain pharmaceutical products‚ you are helping fund cruel research involving animals. Animal research has now become a multi-billion dollar industry‚ and is practised in private institutions‚ household products‚ cosmetic companies‚ government agencies‚ educational industries and scientific research centres. Most of this research
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Imagine being confined to a cold cage‚ no bigger than you‚ without family‚ or friends‚ watching‚ as one by one‚ your compatriots leaving‚ but never come back‚ waiting silently for your turn. Good morning audience of the Federal Youth Parliament‚ this is what many animals endure before their final moments‚ tortured‚ hurt‚ and isolated. Animal experimenting is a national system of sadistic torture‚ vivisection‚ and genocide‚ which has been carried out for generations under the disguise of “medical
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