Grande École Programme 2nd year – Semester 4 2012-2013 MARKETING STRATEGY Session 3 Case study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out
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PROJECT REPORT Letter of Transmittal: Sir Jawad Bhatti‚ Subject: Operations Management Report on Lux Soap Respected Mr. Jawad Bhatti‚ We present to you our Report on the operation management of Lux‚ a part of our term report. The preparation of this term report was a challenging task but it provided us with the much-important knowledge about the operations of Lux soap. We have put in great efforts in the preparation of this report and have tried hard enough to match the requirements
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list of fortune global 1000 multinationals.It manufactures and sells over 1800 different brands through 300 subsidiary companies in 88 different countries worldwideand employs more than 270‚000 people.Unilever expanded from being essentially a laundry soap and margarine business into other mass-market consumercategories such as frozen foods ‚ ice cream‚ tea‚ package soups and personal care hygiene.Unilever also followed a strategy of vertical integration to secure key raw inputs and services and entered
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-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness soap. Consumers usually associate themselves with the brand
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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1. EXECUTIVE SUMMARY In the year 1918 the company came into existence under the name Government Soap Factory. Shri.S.G. Shastry a Science student went to UK for higher studies in Oil Technology. After returning to India‚ he conducted several experiments. He evolved with a soap perfume blend using sandalwood oil as the main base to manufacture the toilet soap & thus the famous ‘Mysore Sandal Soap’ took birth in the year 1918. The factory started functioning in its new premises from 1st July 1957
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filtered 90% water 10% soap composition. However‚ based on fFigure 2‚ the Average of Absorbance graph‚ showed that growth of the algae for the 100% water composition was observed to be slightly higher than the 90% water 10% soap composition. Meaning the soap may have slightly affected the growth of the algae‚ in some way. One possible‚ reason for a slightly higher growth for the filtered 100% water could be due to the filtered 90% water 10% soap‚ having antibacterial chemicals in the soap . With a study
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MARKET REPOSITIONING MARKET SEGMENTATION The segmentation of the soap market can be done on the basis of three price ranges – Economy‚ Popular and Premium. The price differential between the premium and economy segments is about 2X. The popular and economy segments accounts for about 4/5ths of the entire market for soaps. GEOGRAPHIC SEGMENTATION World region: Asia Country: India‚ Pakistan Cities: All cities of India& Pakistan Target Area: Urban‚ Semi Urban‚ Rural. DEMOGRAPHIC
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project Fresmar Hardware for providing our lye in our project Mark Joseph Ong‚ Franz Galfo and Fatima Marasigan for their financial support especially when needed and providing all materials for our project Shawn Tampengco for suggesting the “Lavender soap” to be our product in Investigatory project Above all‚ we would like to thank God for giving us the gift of wisdom and understanding and answering our prayers. Table of content Title…………………………………………………………………………………………..…..1 Acknowledgement……………
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Harvard Business Review case study Products : Products Consumer Soaps Detergents Edible salt Scouring product Nirma shikakai Nirma shampoo Nirma toothpaste Industrial LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP- Single Super Phosphate Sodium silicate Soaps : Soaps Nirma Bath Soap Nirma Premium soap Nirma Beauty Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nima Lime Nima Herbal Nirma Herbalina Detergents
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