MAPUA INSTITUTE OF TECHONLOGY MARKETING COMMUNICATIONS PLAN (NESTLE KOKO KRUNCH) DRAFT I – THE INDUSTRY BONGALOS‚ ALEXIS S. ROJO‚ JOHN EMMANUEL S. EMG 111 – B1 PROF. MARVIN I. NORONA I. THE INDUSTRY A. Industry Definition: Nestlé Koko Crunch is in the Food Processing Industry. This is where the set of methods and techniques used to transform raw ingredients such as goodness of whole grain and it provides eight essential minerals‚ plus iron and calcium into food to the consumption by humans
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care‚ body care‚ and dental floss.2 b. Macro Factors: b.i. Demographic- b.i.1. Opportunities: b.i.1.a. The greying of the American consumer will increase the market for cosmetics and anti-aging products. There are currently 75 million baby boomers. 3 b.i.1.b. Men are consuming cosmetics and anti-aging products much more than they have historically. b.i.1.b.i. American consumers spent $4.8 billion on men’s grooming products in 2009. In 1997‚ the figure was half that -- $2.4 billion. b.i.1.b
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Swot Analysis Of Hsbc SWOT Analysis of HSBC: Strengths: 1. Size: World’s largest (based on a composite score‚ Forbes) and most profitable banking corporation 2. Highest international presence: 128 mn customers worldwide 3. London & NY listing: Prestige and visibility. Access to UK and US capital markets for future capital raising. 4. Diversified approach - both geographically and on basis of customer group Weaknesses: 1. Branding: HSBC setup banks under different names (Hong Kong Bank
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Assignment: Choose an organization you are familiar with and (a). Submit an SWOT analysis of the organization with an evaluation of each element of the SWOT. Wal-Mart III. SWOT analysis Strength The strength of Wal-Mart is the popularity. The company is known worldwide. The company’s strength is the brand name which is very strong. The mark strength is what returns the company‚ its products and services popular. In addition the company’s strength is its ability to make strategic adjustments
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BILIRAN Capital: NAVAL is a province in the Philippines located in the Eastern Visayas region. An island province‚ Biliran lies just a few kilometers north of Leyte Island. Its capital is Naval. Biliran is one of the country’s smallest and newest provinces‚ being formerly a part (sub-province) of Leyte until achieving full-fledged provincehood in 1992. Total land area: 536.01 km2 (206.95 sq mi) Population (2010): 161‚760 Municipalities: 8 * ALMERIA *BILIRAN *CABUCGAYAN *CAIBIRAN *CULABA *KAWAYAN
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Subject: The role of human resource function in a successful organisation. Contents page Page numbers Introduction Task 1 An outline of the Human resource functions Task 2 - Workforce planning Task 3 - Key recruitment documents Task 4 The importance of training & development Task 5 - Performance management Main body Task 6 An overview of the HR function at Tesco Task 7 In depth investigation of Performance Management Task 8 Interpreting Labour
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Strengths Strong brand image Starbucks is a global brand. High quality products and a consistently-positive consumer experience have helped the company build a strong brand image. Starbucks‚ for instance‚ was ranked 91st in the 100 Top Brands 2006 ranking of BusinessWeek and Interbrand‚ an international branding consulting firm. The BusinessWeek-Interbrand combine valued the Starbucks brand at $3‚099 million in 2006‚ up from $2‚576 million in 2005. Starbucks uses innovative and cost effective
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non-profit organizations Encourages diversity; ads frequently show multi-racial families Promotes healthy & nutritious lifestyle Supports education for young children Little focus on innovation Old-fashioned‚ no “newness” factor Based mostly on American values Corporate Marketing Culture Frequently engages with customers via social media Breakfast consumer - for the working parent or child at school For the health conscious On-the-go lifestyles Market too specific to a
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I. Walgreens Corporation’s History and Mission Statement Established over a century ago‚ Walgreens has since grown into a national corporation with over 8‚489 stores (Walgreens Corporation‚ 2013). Today‚ they are the first largest drugstore chain in the nation before CVS‚ Rite Aid‚ and Wal-Mart. Walgreens serves more than 6.3 million customers daily and fills 784 million prescriptions every year (Walgreens Corporation‚ 2013). Priding itself on innovation and technology‚ Walgreens was the first drug
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TODD BRODER EXECUTIVE PRODUCER / DIRECTOR Member of the Academy of Television Arts & Sciences Member of the Producers Guild of America 917.701.2052 / b3todd@gmail.com / www.broderville.com TELEVISION Dual Survival The Marriage Ref My Fios Home (Exec Producer) Operation Salvage (Showrunner) Bodyguards (Showrunner) It’s All Geek to Me (Showrunner) Don’t Sweat It (Showrunner) Food Trip with Todd English (Prod) WifeSwap Throwdown with Bobby Flay Honey‚ We’re Killing the Kids The Agency While You Were
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