gov/pmc/articles/PMC2593060/ Lanham act cases http://www.kelleydrye.com/practices/advertising_marketing/lanham_act/42 critics aimed at drug industry for misleading ads http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1124853/ FDA overview: misleading claims in ads http://www.bvsde.paho.org/bvsacd/cd57/gahart.pdf misleading drug ads (ethics in pharmaceutical advertising) http://www.ncbi.nlm.nih.gov/pubmed/8477540 a limit to the advertising misinformation effect on memory http://www.jstor.org/discover/10
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Radio Ad Lisa Logan HCA 240 July 27‚ 2012 Loretta Owens How many times have you heard the saying “Old age ain’t for sissies”? Well that is definitely true! Just as we age on the outside‚ our bones grow older on the inside also. Our risk for arthritis‚ osteoporosis and injuries increases with every passing moment. Knowledge of how to care for ourselves is important to reducing our risks. Maintaining proper nutrition is an important element. We have to be sure that our diet is rich
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is rapidly spreading throughout America‚ reeking havoc on the nation. I have chosen two articles that discuss this issue and use different rhetorical strategies to convince the reader of the causes of this deadly epidemic as well as different aspects of the disease that should be focused on when researching treatments options. Examining the different rhetorical strategies used in the articles proves that‚ although logos arguments can be a good way to convince an audience of your point‚ use of ethos
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station‚ billboards‚ and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps‚ cologne‚ and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models‚ Old Spice has effectively caught the eyes of
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Ikea: Ad Master The attached ad is one for Ikea. The ad itself contains the word ikea‚ albeit the letters are mixed‚ and a simple phrase‚ “Assemble yourself”. The ad plays on Ikea’s reputation. Most people know Ikea because of the fairly cheap furniture and the fact that you have to put them together. The colour scheme of this ad is in line with the simple blue and yellow branding that all whom are familiar with Ikea would recognize. The target audience for this ad are mostly people going through
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further explained in the following paragraphs of the analysis. As well as examining ideologies and the certain discourses that come with them. So having decided to do my rhetorical analysis on PepsiCo‚ I realized they are a big corporation with a lot of money that advertises a lot for its products. PepsiCo is a big part of this waste ending up in landfills. First I will introduce the PepsiCo website and go through it and analyze the different rhetorical devices used and what their end game is. Another
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more explicit books from a public library. In 1901‚ a writer from The Atlantic Monthly published an essay debating the issue of nude statues and if they should be shown in public settings‚ such as a park or an art museum. The author uses several rhetorical strategies to prove their point‚ including their tone throughout the article‚ and analogies to things that the general public will understand. In the article‚ the author uses a sarcastic tone to present his opinion about the issue at hand. With
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Profile Process Planning Sheet: Analyzing the Rhetorical Situation Week 1 Assignment Please answer the following questions in complete sentence and paragraph format. Although this is not a formal essay assignment‚ please note that proper spelling‚ grammar‚ and sentence structure are required. This week’s lecture and Chapters 2 and 3 in your text will help you work through some of the terms within the rhetorical situation. Defining Topic‚ Angle‚ Purpose 1. What is your chosen topic? (For example:
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Wal-Mart We all must admit that when we walk through the doors of Wal-Mart on the grocery side‚ we actually get excited when we see the people who are promoting a food or beverage product for us to “test”. We immediately try whatever it may be and then continue looking for the other stands that are setup as well. The test products may vary from soups‚ smoothies‚ hot foods‚ or cold foods. In this worldwide store‚ there are many ways that Wal-Mart may advertise different products by using gimmicks
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` Nutritional Needs Ad Serge Lalanne SCI/220 04/20/2015 Epesy Bryant Nutrition and The Journey of Life Caring for and fueling our bodies requires for the mother to take prenatal vitamins in order to meet us to keep a balanced nutrition. Just as our bodies The nutritional needs of the growing fetus. need the right nutrition ’s so does a embryo‚ futons
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