Robert Lee V. Dagting BSBA-II MM6 Tuesday 4:00-7:00 International Advertising Company: 1. Omnicom Group 2. WPP Group 3. Interpublic Group of Companies 4. Publicis Groupe 5. Dentsu 6. Havas 7. Aegis Group 8. Hakuhodo DY Holdings 9. Asatsu DK 10. MDC Partners Philippine Advertising Agency 1. Publicis Manila 2. Y&R Philippines Inc. 3. BBDO Guerrero/ Proximity Philippines 4. Dentsu Indio Inc. 5. Dentsu Philippines 6. Draft FCB
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the workplace or out with large groups of people but are seen at home thinking about the immediate future and their financial needs. Often‚ such portrayals may generate a sense of uneasiness‚ as viewers compare themselves to the older adults in the ad. They tend to ask themselves questions to judge whether they are doing better than them. In advertisements for food products‚ elders are often seen as the doting grandparents or as empty nesters. Again‚ they are seen primarily in the home and not out
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uses the rhetorical mode division and classification to explain how “Ag-gag” law has ruined a journalist’s right. He breaks divided into three parts: “They criminalize news gathering”‚ “Ag-gag laws create harsher penalties for critics”‚ “Ag-gag turns sources into criminals”. The author split it so he can point out and give evidence to each point. Therefore the audience will easily that why journalists’ works are messed up because of “Ag-gag” law. In addition‚ the author uses the rhetorical mode of
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Kellogg Frosted Flakes Ad analysis In the Kellogg’s Frosted Flakes commercial‚ the advertisement contradicts Parkin’s point of gender role stereotypes because it shows a father preparing food while spending time with his child. While Parkin’s theory about gender roles in advertising was based on 20th century mentality‚ this advertisement shows a modernized version of advertising industry by limiting gender roles stereotypes. It disproves one of “the ideology that identified women as homemakers and
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one that targets a wide variety of women. The purpose of this ad is to find a topic that all women can relate to‚ and that topic is the Nineties. Elements like a huge cassette tape and the phrase “as if” transports the viewer back in time‚ so Essie can introduce their new line of nineties themed nail polishes. This ad’s theme of the nineties evokes nostalgia in women of all ages and connects them to the Essie brand. To start off‚ this ad has a lack of color except for the periwinkle polish that is
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Television and the Rhetorical Analysis May 9th‚ 1961. Newton N. Minow stands in front of a convention of the National Association of Broadcasters to give his first big speech‚ “Television and the Public Interest.” Minow was appointed by President John F Kennedy himself‚ as the new chairman of the Federal Communication Commission (FCC). His speech directly speaks about the influence and future of broadcasting television. He refers the current programming as a “vast wasteland” and ultimately advocates
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an Angry God”‚ Jonathan Edwards’ purpose was to convert and make born again the congregation of Puritan sinners. He was able to achieve this with his eye opening sermons to the congregation. In “Sinners in the Hands of an Angry God”‚ Edwards uses rhetorical devices such as diction‚ imagery‚ and tone to contribute to the effectiveness of his sermon. Edwards paints a horrifying picture of eternal damnation for unsaved souls. His use of graphic words describing the horrors and torment awaiting sinners
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Ads for Aids There are over a million successful marketing campaigns in the world‚ but the question is‚ what makes them so successful and why do people donate and feel so drawn to such campaigns? The answer‚ is grabbing the attention or sympathy of a potential buyer or client. Being able to do such things requires including things that may relate to ones life but also something that makes people think that their lives will be better if they associate themselves with a product or
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The image incorporates the color blue throughout the whole picture as the main focus point in the ad. I feel they added this to the image to better advertise BluCigs and get people to remember their brand through the color blue. The ad has several different advertisement strategies in it‚ the color scheme was a main one but the ad uses ethos pathos and logos to also advertise better. The ad uses ethos in it because
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Tracey Kittoe EC 121 Rhetorical Analysis on Michael Moore’s documentary Sicko. Michael Moore’s documentary‚ Sicko is a very controversial yet entertaining and emotionally compelling film. The documentary draws attention to several flaws in the health care system in United States of America. It exposes how profit-based healthcare insurance companies in America exploit the people; and argues that for the people of America‚ socializing healthcare would be much better than the current
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