Assignment 3 – BMW: The Hire Series Submitted by: Chaitra B PGDM No: 10014 What? The eight short-film series on the internet by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment‚ while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later‚ The Hire film series served as further proof that when it comes to innovation and technology‚ BMW has always been ahead of
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Apple’s iPhone 5 Ads Were A Social Sharing Failure‚ Report Says Sep 5‚ 2013 at 3:02pm ET by Matt McGee * * * * inShare6 * Anticipation is growing about Apple’s latest Big Announcement next week‚ and you can bet that your Twitter‚ Facebook and Google+ streams will be filled with news and commentary about the company’s newest gadgets. But after the news hits‚ will the company’s TV ads translate well on social networks? According to a new report from Unruly Media‚ Apple has
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salt‚ sauce or sugar. He made the tagline "Eat ’em Like Junk food" for Baby Carrots‚ which gained huge popularity among snack lovers youths and those who tend to skip their daily meals due to tight schedules. Dunn told the author of The New York Times Magazine article‚ that he was paying the karmic debt by selling Baby Carrots instead of Coca Cola. In addition to work done by organizations‚ government also needs to work with giant fast food companies to lower the calorie consumption of people. Since
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CLEANER The Electrolux Cleaner The use of beautiful women is not a new idea in advertising. Women are subjects of advertisements in areas such as cosmetics‚ weight loss‚ and specifically cleaning products‚ such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and convenient compared to other machines
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Anti-Wal-Mart Advertisement Claim: Wal-Mart’s uncharacteristic low prices on merchandise in comparison to other businesses have jeopardized the survival of smaller companies. When anyone in general thinks about Wal-Mart‚ they would probably think to themselves that it is a great place to shop for merchandise and apparel‚ and how there is so much selection. While they think of the previously mentioned‚ their number one reason in all likelyhood for considering Wal-Mart is the low prices
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that people use the Internet the same way people used to use books and movies. In the article‚ Heffernan uses a logical appeal by appealing to authority. She mentions Dr. Kimberly Young‚ a professor from St. Bonaventure University. Heffernan talks about an Internet addiction questionnaire that Dr. Young established in 1998. In the fifth paragraph of the article‚ Heffernan says‚ “Dr. Young told me she believes the Internet is addictive in part because it ‘allows us to create new personalities and use
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Rhetorical Analysis A college education is valuable and its quality is of the highest importance to most Americans. In his essay‚ “On the Uses of a Liberal Education: As Lite Entertainment for Bored College Students‚” Mark Edmundson utilizes ethos‚ pathos‚ and logos to effectively deliver his argument that the current educational system‚ especially in college‚ revolves around consumerism which in turn has negatively impacted students‚ teachers‚ and universities in general. However‚ although
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greatly seen throughout and is one of the deciding factors that leads you to trust the author and his ideas on how the use of big media is coming to an end in the world. According to a study‚ in the year 1972 the population between 18- 22 years of age about half of them were reading or watching the news. In the same year the population between the ages of 34 to 37‚ three-quarters of them were reading the newspaper. Today less than 25 percent of people in the same age groups are watching or reading the
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Nike Advertisement Analysis Every day many Americans sit back and watch the world go by‚ dreaming of getting out and reaching their personal ambitions. Although everyone has goals in mind to achieve‚ success depends on the drive he or she has inside. Imagine a shoe that can supplement that motivational drive. The Nike advertisement creates a conceptual situation that a running shoe can take a person anywhere they want. The caption states this running shoe will be there to give you motivation‚ “if
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World War II advertisements before and after the Japanese attacked the United States at Pearl Harbor in Honolulu‚ Hawaii were different in several ways. Before the attack on Pearl Harbor advertisements had a positive tone and the main purpose was to encourage people to get jobs to help the United States win the war. Some jobs essential to the war were farming and working in factories. Farming was important because the soldiers needed food. Without enough food they would not have the energy or strength
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