St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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beginning staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000
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Semiotic Advertisement Analysis 1. Heinz Ketchup Denotation: In this advertisement‚ Heinz transforms a bottle of tomato ketchup into a garden-fresh tomato‚ denoting that it is entirely made up of a natural ingredient‚ Whether Heinz actually changed the ingredients in its ketchup while this campaign launched is unknown‚ but regardless this ad appeals to those looking to eat better quality foods. The color of the backdrop‑Red is a very emotionally intense color‚ it enhances human metabolism‚
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NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
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volume of trade‚ interaction and risk give what we now label as ’globalization ’ a peculiar force.( 1) With increased economic interconnection‚ some argue‚ multinational corporations. which rose the globalization of the ’brands ’ like Coca Cola‚ Nike and Sony. Anthony Giddens (1990: 64) has described globalization as ’the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa
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Assignment 2: Semiotics of Advertising "HD - Adidas Commercial - F50 Adizero - Lionel Messi‚ David Villa - HD " http://www.youtube.com/watch?v=OwYjDYace60 This television ad for the Adidas F50 ’adizero’ football shoes makes connections between three different signifiers - the pro footballers (Messi and Villa) the product‚ a speeding car‚ and the product. What is signified is the fact that all these things‚ especially the product is "lighter and faster". Messi and Villa within the football
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This is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of electronic‚ print‚ outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The report is focused on these basics in order to present a clear argument on how these advertisements can influence people’s attitudes towards a certain object or idea‚ and then analyze them carefully
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Advertisement analysis –Tesco’s 1097 We humans are programmed or born with the inherent desire to satiate our needs. Freud talked of this primitive libido‚ this innate need of humanity to want (perhaps for self-preservation ultimately.) Freud argued about the importance of the unconscious mind in understanding conscious thought and behaviour . Advertising has tapped into this primitive human libido or want desire. Advertisers use the unconscious mind to foist implicit and explicit signs and
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without the protection for their feet. In this advertisement‚ TOMS is both selling its shoes and helping children in third world countries. The three modes of persuasion this commercial uses are ethos‚ pathos and logos. In order to convince readers to buy TOMS shoes‚ the advertisement presents ethos by making the audience see the company as selfless and trustworthy. By looking at the commercial‚ selfless is found in one of the two statistics the advertisement gives. For example‚ the text at the bottom
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Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads‚ although in many different media. Different companies or groups release ads to promote a certain product‚ idea‚ or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes‚ but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements
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