current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three
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Given our overall commitment to linking the text-interpretive and experimental traditions‚ rhetorical theory appears ideally suited to the task of generating specific predictions‚ amenable to experimental test‚ about the impact of stylistic variation in advertising visuals. With its semiotic foundation‚ the rhetorical tradition can provide a wealth of ideas for differentiating and integrating aspects of visual style (see‚ e.g.‚ Durand 1987). Furthermore
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Introduction Like any rhetorical analysis essay‚ an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs: Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise‚ they may expect you to take positions or make an evaluative argument that may not be coming. Clearly state what the document under consideration is and possibly give some pertinent background information
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Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes‚ Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S.‚ places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people who
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Essay 1: Descriptive Analysis Due date: October 17th Summary: A 7-to-10 page essay describing three rhetorical artifacts and their relation to your chosen social issue. This essay must have a thesis statement at the end of the introduction and do a six-part analysis of three rhetorical artifacts. Before you begin (NOTE: This should have been completed for your Artifact Introduction Assignment so this is review): 1. First‚ choose a social issue. This could be one of national and international
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worldwide that ‘we can do it’‚ that is break free from the societal stereotypes in both literature and reality to forge new relationships with the world relieving the oppression from society and contribute to their full potential. Through the analysis of rhetorical devices and the context in which they were delivered parallels can be drawn between values‚ ideas
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Rhetorical Analysis There have been many times on the go where one just grabs a bottle of water to drink. But according to Bottlemania‚ this is wrong and humans should be drinking out of the tap. Mark Coleman’s rhetorical analysis of Bottlemania finds that he believes it is credible. Whether it is or not‚ persuading humans to drink out of a tap can be a very challenging task. Throughout the rhetorical analysis‚ Coleman writes about how it is much easier to picture kids guzzling beer rather than
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Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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