focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million dollars. It is characterized by a slow growth rate that be attributed to a number of things such as the housing market‚ and the increase in products and materials that don’t require paint (aluminum siding for houses‚ injection
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Re: Jones-Blair Company New Marketing Efforts Executive Summary Mr. Barrett faces different propositions of where and how to organize corporate marketing efforts in the architectural paint coatings market under Jones-Blair Company. Each executive has a different proposal such as: increasing brand advertising‚ lowering paint prices‚ hiring new representative or keeping status quo. This executive community still has not decided on which proposition to choose. I recommend hiring a new representative
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Textual Analysis: The Blair Witch Project Horror movies always have one thing in common; the victim(s) and the monster. The monster typically is a human who uses some kind of weapon to demise their victim‚ and the victim usually finds a weapon to use against the monster‚ usually killing them. In the movie‚ The Blair Witch Project‚ that is not the case. The Blair witch is never seen in the movie‚ but uses nature to haunt her victims. The victim’s on the other hand only have a 16 mm camera‚ and
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We all wish we could take back the day thousands of Americans were killed. The day of September 9‚ 2011. George W. Bush presented a speech that night. He talked about and went over what happened during 9/11. His purpose of this speech was to let people know what was going on and what we‚ as a group‚ could do in response to this situation. Bush begins the speech by saying‚”...our fellow citizens‚ our way of life‚ our very freedom…” He is using ethos to illustrate that we are all the same including
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Jones Blair Case SWOT Analysis: Strengths High quality products High quality service with Knowledgeable sales representatives that know customers personally Mature market 1-2% sales growth long-term Shelf goods 43% of total industry dollar sales Specialty paint stores & lumberyards most frequently patronized Distributes through 200 independent paint stores Maintaining margins while increasing R&D‚ material‚ & labor costs Market to major business/financial center (DFW)
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Morala Basic analysis Genre: Political advertisement or discourse. Mode: Exposition‚ argumentation. Text function: Persuade‚ convince people of the positive effects of government’s measures and political decisions. Text producer: Tony Blair. Former Prime Minister of Great Britain. This speech emphasizes the benefits that future social and economical measures will bring to Britain. Text receiver: Citizens of Britain. Adults and people who can vote. Time and place: The Labour centenary
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In order to improve the situation of those incarcerated‚ she thinks it is imperative to concentrate on strengthening criminal justice remedies. The author makes use of analogies‚ ethos‚ and logos. These rhetorical devices support vivid ideas‚ logic‚ and trust. Logos is one of the rhetorical devices Davis employs. Logos makes logical arguments by appealing to the audience’s reason. According to Davis’ statement in the first chapter‚ "Many members of the Black‚ Latino‚ and Native American communities
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over and American citizens were exhausted. He used rhetorical devices such as religion‚ biblical references‚ and pathos to explain high hopes for the future of their country and express to his thoughts. The Civil War was the most vicious war the United States had to go through. The war made friends turn against each other and tore the country apart. The issues of slavery had divided the north and south. That is how Lincoln incorporated the rhetorical strategy of pathos. The North did not want to continue
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speech that is famously known around the world. King was a civil rights leader who was assassinated for protecting the rights and stolen opportunity of the black people. King uses a series of rhetorical devices and speech conventions to give meaning and impact towards the audience. Some of these conventions and devices extended metaphor‚ alliteration and anaphora. In King’s speech‚ extended metaphors were used many times to create imagery of racial injustice. He compares the unkept promises of freedom
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Jones Blair Company The US paint industry was in a mature stage of life cycle. During 1999 sales were around $13 billion. The following are three different segments of the US paint industry. 1. Architectural Coatings:used for general purpose which accounts for 43% of total sales‚ sold through wholesaler and retailer to end consumer. 2. OEM coatings: formulated for industrial purpose which represent 35% of total sales. 3. Special Purpose Coatings: designed for special or environmental conditions
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