Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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4 Corpus under Investigation and Methods of Analysis 20 4 General Comparison of the Rhetorical Styles of George W. Bush and Barack Obama 22 4 Basic parameters 22 4 Analysis of keywords 28 4 Significant Aspects in the Speeches of George W. Bush and Barack Obama 34 4 Rhetorical style of George W. Bush and the perception of threat 34 4 Bush’s Inaugural Address 34
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Letter From Birmingham Jail In King’s essay‚ "Letter From Birmingham Jail"‚ King brilliantly employs the use of several rhetorical strategies that are pivotal in successfully influencing critics of his philosophical views on civil disobedience. King’s eloquent appeal to the logical‚ emotional‚ and most notably‚ moral and spiritual side of his audience‚ serves to make "Letter From Birmingham Jail" one of the most moving and persuasive literary pieces of the 20th century. In Birmingham
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Reggie Bush: Is He to Blame for USC’s Sanctions? “What happened to the days young children could look up to their sports heroes with pride and think that they someday would want to be just like them?”‚ (Finnegan 4). This question is now being asked more often than ever. The sports stars we look up to and admire are surrounded by talks of cheating. One prime example of this happening is the case of Reggie Bush. Reggie Bush was a running back at the University of Southern California. At USC‚
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Martin Luther King uses a plethora of rhetorical devices and strategies throughout his speech about freedom‚ often tying in certain opinions or emotions to them. Three specific strategies he uses are‚ his diction‚ his use of metaphors and devices which cast freedom into a good light‚ and his use of metaphors and rhetorical devices tying dark things to oppression‚ thus portraying the current lack of freedoms and liberties in a decidedly bad light. Martin Luther King uses fairly simple vocabulary
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films can be traced back to the 1980’s with Cannibal Holocaust‚ it used both a staged filmmaking style and introduced a lost footage‚ then recovered and shown to the public style of filmmaking. While Cannibal Holocaust was one of the first films‚ The Blair Witch Project (1999) gave a new life to the genre which has been kept afloat by the likes of Cloverfield (2008) and the Paranormal Activity series. Found footage films are feature length movies‚ shorts‚ or webseries made to look and to have the feel
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President Machiavelli Bush George W. Bush‚ our current President‚ must keep a copy of Machiavelli’s most celebrated work‚ “The Prince “(1513)‚ on his desk in the Oval Office. In my opinion‚ Bush and his administration’s actions mimic Machiavelli’s advice to the Prince on the tactics that he should use to stay in power. I am going to discuss how President Bush uses Machiavellian principles. My first example is of Bush’s “War on Terror”. In 2001‚ the President stated that Saddam
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In the campaign speech for Charles Foster; the speaker presents strong‚ sound‚ effective arguments and counterarguments‚ with the use of rhetoric devices and fallacy‚ to help get his point across more effectively. The speaker stated his arguments clearly and backed them up with strong‚ sound evidence. In the speakers counterarguments’‚ the speaker addressed‚ what he believed the audience might say or question‚ in a productive manner. The speaker was biased through out his speech. Examples of
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States under President George W. Bush faced numerous trials; including the death penalty‚ 9-11‚ Hurricane Katrina‚ and gas price inflations. These trials defied Machiavellian principles. Although competent‚ President Bush represents in no way the Machiavellian ideals to govern a country. President Bush extensively advocated the death penalty – since it’s reintroduction in 1976‚ he supported all 1‚000 executions. (Bush). The death penalty serves as cruelty‚ which
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coatings) saw a large decline. Also with customers wanting a thicker coating with less paint at a cheaper cost and strict EPA guidelines; balancing R&D cost and maintaining a strong contribution margin is becoming increasingly difficult. Jones Blair is particularly concerned with how to grow their market share in the Architectural Paint coatings segment. This is the largest of the 3 segments at 43% of the market with minimal expected future growth. The success of this industry is tied to the
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