Rhetorical Devices Schemes Term Definition Example Alliteration頭韻 the occurrence of the same letter or sound at the beginning of adjacent or closely connected words Alice’s aunt ate apples and acorns around August. Anadiplosis反覆法 repetition of the last word of one clause at the beginning of the next clause The crime was common‚ common be the pain. Anaphora首語（句）重複法 regular repetition of the same word or phrase at the beginning of successive phrases or clauses We shall fight in the trenches
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utilizing a picture of a young boy outside climbing a tree for the sole purpose of fetching his hijacked gaming system. The message is loud and clear in this ad and hits readers with logic‚ credibility and emotion to bring to light the epidemic of childhood obesity and one simple way to combat it; encouraging your children to do more sport. The ad shows a large tree in what could be the yard of a residence. It is a cloudy but nice day summer day. The tree trunk is shown with dark rough bark and covered
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Chris Porter ENG 105-14 January 29‚ 2012 Rhetorical Analysis Spandex is No Good! In the essay‚ “What You Eat is Your Business”‚ Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food‚ taxing high calorie food‚ and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem‚ but it is only making it worse
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party of the American people! We embody the values that all real Americans Ad Populum - Appeal to the People Fallacy of Relevance As a businessperson you certainly want to subscribe to Forbes magazine. Virtually all the successful business executives in the country subscribe to it. Ad Populum - Appeal to the People Fallacy of Relevance Of course you should eat Wheaties. Wheaties is the breakfast of champions‚ you know. Ad Populum - Appeal to the People Fallacy of Relevance The position
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In the article‚ “Miss G: A Case Of Internet Addiction‚” New York Times writer Virginia Heffernan addresses the issue of Internet addiction. Heffernan’s purpose is to inform her readers that an Internet addiction might not apply to those who use the Internet for good. She uses authoritative figures and proves her research. She adopts an objective tone in order to prove to Internet users that Internet addiction is not always the case. Heffernan’s tone throughout the article is very objective. Heffernan
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in order for the customers to buy their product. By viewing this advertisement carefully‚ you are able to see many different characteristic about who the advertisers are trying to appeal to and what they want the audience to get out of it. Every ad has an intended meaning for the customer so that they can relate to or something that can lure customer in. In this Old Spice commercial‚ the advertiser wants the male population to purchase their product by presenting an attractive male holding their
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Question 1. What do you think have been the marketing communications and advertising objectives of Asia Pacific Breweries for Tiger Beer from 1932-2008? ➢ Tiger Beer‚ more than a beverage- a Brand Beer being a beverage that cannot be differentiated very much one from the other‚ usually focuses on advertising Tiger Beer as a brand more than as a drink. Hence‚ the focus of the marketing communications and advertising efforts of Asia Pacific Breweries for Tiger Beer from 1932-2008 was to build
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A set of interrelated‚ interactive messages generated during public discussion of environmental issues; “textual carnival”. Some of the rhetorical characteristics and activities of environet include: reflexive thinking‚ noticing‚ inventing‚ producing‚ and disseminating texts‚ arguing‚ and directing future discourse and action. 2. antagonism (define‚ give example) Antagonism is the limit of an idea‚ a widely shared viewpoint‚ or ideology. This allows an opposing idea to be voiced. Cox uses
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Rhetorical analysis of “Bitch” Beverly Gross’s "Bitch" first appeared in the Salmagundi‚ a humanities and social sciences-based magazine in 1994. In this essay Gross mainly discussed about the meaning of the word “Bitch” changed across time. She analyzed the word in different perceptive‚ its offensive meaning‚ its contemptuous meaning and its literal meaning. As the meaning of the word “Bitch” is changing over time‚ it actually represents the women’s roles in the society is changing as well. Gross
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What makes a parent happy? This ad by United Sports Academy shows that it is to see their kids smile or happy. From my experience in coaching gymnastics‚ this “smiling all the time” attitude is not always the case. You have cases where kids are very unhappy‚ which this ad seems to skip over. This advertisement is very engaging‚ and shows us that your kid will be happy if they are in gymnastics. To start of the ad‚ you see a mom gardening in her backyard and smiling as she watches her daughter hanging
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