for companies to encourage positive attitudes in its different target publics (Dowling‚ 1993; Van Riel & Balmer‚ 1997)‚ and may provide an important competitive advantage (Simões‚ Dibb & Fisk‚ 2005). The corporate name and logo are two essential components of the corporate identity construct‚ since they are the most pervasive elements in corporate and brand communications (Henderson & Cote‚ 1998; Schechter‚ 1993)‚ and play a crucial role in the communication of the desired positioning strategy (Alessandrini
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Xiumin‚ 2013‚ p. 221). Market segmentation is the process of grouping customers in the markets with similar needs and traits into smaller‚ homogenous groups (Armstrong & Kotler‚ 2000; Boone & Kurtz‚ 1999; Brooksbank‚ 1994; Dibb et al.‚ 2006; Ennew‚ 1993; Jobber‚ 2007; Lamb et al.‚ 2004 cited in Fang‚ 2012‚ p. 141). This enables firms to serve customers in the same group more efficiently and successfully (Armstrong & Kotler‚ 2000 cited in Fang‚ 2012‚ p. 141). Furthermore‚ there are no predetermined
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they are testing the effect of a little bit of motivation. I think the author did a logical study. I feel that the author she have also mention academic levels of each school. “Three schools differed significantly in achievement” (Walberg and Brown‚ 1993). This might have been a factor in the scores received. In order to see the true effect‚ wouldn’t you test schools that were pretty much in the same boat? Which one of the schools did better with motivation? Was it the school that was academically
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Learned helplessness has been applied to domestic violence and battered women cases‚ due to the frame of mind that women are limited to‚ as well as to answer questions such as why women will not leave an abusive environment. According to Barnett (1993)‚ sex-roles play a major part in the perceptions of women; for example in regards to socialization women are taught that the norm is to rely upon a male partner for their attachment and support. On the opposite end‚ men are taught to be aggressive;
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aircraft. (a) For Delta‚ what was its annual depreciation expense (per $100 of gross aircraft value) prior to July 1‚ 1986; from July 1‚ 1986 through March 31‚ 1993; and from April 1‚ 1993 on? Prior to July 1: (100-10)/10 = $9 annual depreciation From July 1‚ 1986 through March 31‚ 1993: (100-10)/15 = $6 annual depreciation From April 1‚ 1993 on: (100-5)/20 = $4.75 annual depreciation (b) For Singapore‚ what was its annual depreciation expense (per $100 of gross aircraft value) prior to April 1‚
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there resurfacing memories are not affected by deliberate lies‚ misremembering or honest mistakes.(Elizabeth F. Loftus‚ 1993). It is therefore possibly that resurfacing memories could be hallucination-mediated‚ fantasies‚ illusions‚ a combination of borrowed ideas from characters‚ myths‚ accounts from heard sources with “idiosyncratic internal beliefs” .(Elizabeth F. Loftus‚ 1993)‚ or intentionally derived defense mechanism. However‚ the qualities of many resurfacing memories are so detailed‚ vivid
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prudently‚ minimising risk and thus preferring a less control arrangement of foreign subsidiaries. A binomial logistic model is developed with reference to manufacturing foreign direct investments undertaken by Italian firms in the period 1986–1993. 1. Introduction One of the most important decisions faced by a company intending to undertake a foreign direct investment (FDI) concerns the ownership structure of the foreign subsidiary. A number of alternatives are possible‚ ranging from
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N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out an analysis of the situation of the ’Le Petit Marseillais’ brand in 1993: External analysis‚ Internal analysis‚ Analysis of the ’Le Petit Marseillais’ product portfolio‚ using a BCG type matrix‚ Diagnosis. 2nd part Based on the information provided‚ you will make your recommendation concerning
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totaled 15‚298‚538 units in 1993 with SUVs comprising 8% of the total units. Cars comprised 56 % of the market and light trucks 36 % of the total. b. SUVs (contained within light truck category) are categorized into mini‚ compact and full-size‚ with the compact category being the largest share‚ 74% percent of the total in 1993. c. The industry as a whole has grown by 9% from 1992 to 1993. This growth is primarily due to the 15.5% growth of light trucks from 1992 to 1993 and within this category 18
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The 1993 World Trade Center Bombing Vernon T. Branson Jr. HSM 433 Counter Terrorism & Intelligence Analysis Instructor: Shawn VanDiver January 9‚ 2012 When most people think of the world trade center they immediately think of the attack that occurred September 11th 2001. Most forget that was not the first time that the world trade center’s had come under attack before. “The February 1993 bombing of the World Trade Center in New York City marked the beginning of an ugly new phase of
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