The McGee Cake Company In early 2001‚ Doc and Lyn McGee formed the McGee Cake Company. The company produced a full line of cakes‚ and its specialties included chess cake‚ lemon pound cake‚ and double-iced‚ double-chocolate cake. The couple formed the company as an outside interest‚ and both continued to work at their current jobs. Doc did all the baking‚ and Lyn handled the marketing and distribution. With good product quality and a sound marketing plan‚ the company grew rapidly. In early 2006‚ the
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related diversification and unrelated diversification. Starbucks is the largest coffeehouse company in the world; they not only sell coffee and coffee beans also sell other drinks‚ salads‚ sandwiches and snacks. Besides they bought the Hear Music Company and develop other business except coffee. Related diversification‚ occurs when a company develops beyond its present product and market whilst remaining in the same area. For example‚ Starbucks Corporation buys roasts whole bean coffees and sells
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MONGINIS – THE CAKE SHOP Executive Summary: The Monginis brand name originated over 100 years ago‚ when 2 Italian brothers set up a catering firm in south Mumbai. It manufactured and distributed savouries‚ pastries‚ cakes‚ birthday gateaux‚ cookies‚ breads and other bakery items. Products were divided into two main categories: (1) Pastries and Cakes‚ and (2) Savouries. . In 1971‚ for the first time in India‚ a plan of having an exclusive franchise cake shop was conceptualized. Mr. H.T.
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Title: Criminal Justice and the Wedding Cake The Four Layers Abstract This paper explores the four layers of the criminal justice system. It gives a brief over view of the different layers when referencing the Wedding Cake Model. The justice system can be quite complicated and this model can help understand the different levels of offense‚ what they represent and how they are handled in the justice system. However there are many diverse circumstances and conditions that are examined when a
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Introduction The McGee Cake Company has been in business since early 2005. The company is a sole proprietorship. They produce a variety of full line cakes and other cake including cheesecake‚ lemon pound cake‚ and double-iced‚ double-chocolate cake. In the past several years‚ the company has experienced sales increases due to features in magazines and this led to the company receiving orders from all over the world. Doc and Lyn McGee both had regular jobs and formed the company mainly due to outside
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MARKETING ASSIGNMENT – WEEK 2 STARBUCKS First store in Pike Place Market‚ Seattle‚ Washington (USA) in 1971. PRODUCT LINE : Starbucks roasts high-quality Arabica beans‚sells pastries and cakes‚ hot and iced espresso beverages. Additionally‚ Starbucks offers a line of super-premium ice creams and a range of coffee making equipment. HOW IS IT A SERVICE : Through the “Starbucks experience”‚ ” built around brightly lit cafes with comfortable seating‚ the aroma and taste of coffee‚ friendly
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Minicase – The McGee Cake Company 1. What are the advantages and disadvantages of changing the company organization from a sole proprietorship to a LLC? The McGee Cake Company‚ currently operating as a sole proprietorship‚ may benefit from forming a limited liability company (LLC). An LLC is a comparatively new type of business entity. With an LLC there are reduced legal formalities in comparison to setting up a corporation. In addition‚ unlike a corporation‚ the McGees could set up an LLC yet
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continuing to expand after Howard Schultz joined the business by trading in the bulk coffee sales into retail coffee sales. Nowadays‚ there are more than 2‚100 Starbucks locations in US and also around the world. For example‚ the first Malaysia Starbucks store was opened in KL plaza in 1998 throughout a joint venture with BERJAYA GROUP. Thus‚ Starbucks not only the country’s largest coffee importer and roaster for specialty beans but also larger specialty coffee bean retailer in US. SuppliersSuppliers
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Introduction Everyone knows Starbuck Coffee‚ the largest coffee company in the world with almost 17‚000 stores around the world. Believe that few peoples know Howard Schultz‚ who is the CEO and chairperson of Starbuck Company. His legacy started when he became curious when many of coffee roasting equipment being purchase by a shop in Seattle. He found that was a big opportunity business when he visited to Seattle. Schultz was asking to join Starbuck by the three owners Jerry Baldwin‚ Zev Siegel
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SUMMER PROJECT REPORT BASMATI RICE INDUSTRY Made by: Vinamra Bansal Infinity Business School EXECUTIVE SUMMARY The following research report relates to the basmati rice industry of India. India is the second largest producer of rice in the world. But the contribution of Basmati rice in the overall rice production is very minute. India and Pakistan are the only two countries that hold the patent to produce Basmati rice in the world. Basmati rice is known for its aroma and nutlike flavour
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