Bibliography………………………………………………………………………………………………………….12 Introduction Virgin Galactic is a member of Virgin Group which provides spaceflights to the paying public. The potential space tourism leader group has been established in March‚ 1999 in London by Richard Branson and begins regularly send civilians into space from 2011. Booking a seat on VSS Enterprise spacecraft costs approximately £140.000 which has been done already by 80.000 customers by now. In exchange – after an only 3 days training at the Mojave
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com/Libraries/Documents/CC_CaseStudy_VirginAtlantic.pdf Atlantic Airlines Limited‚ is a British airline company owned by Sir Richard Branson’s Virgin Group (51%) and Singapore Airlines(49%). Virgin group is the creator of more than 300 branded companies globally‚ and employs approximately 50‚000 people in 30 countries (Virgin‚ 2012 online) As a creator of Virgin‚ Richard Branson has blanketed the Virgin Empire in a thick layer of secrecy to get a competitive edge against its rivals. Branson’s own values
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Contents 1) Executive Summary 2) Introduction of Company 3) External Environment 4) Company Financial Performance 5) Competitive Strategy 6) Strategic Direction of Development 7) Methods of Development 8) Conclusions and Recommendations 9) Resources 10) Appendices 1) Executive Summary This report aims to evaluate the current strategic directions
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Do Less‚ Achieve More: The Beauty Of Effective Delegation Are you swamped at work? Here’s how to delegate effectively and increase your productivity. ________________________________________ As company owner‚ you need to focus only on the items that add the most value to your organization. In general‚ these are the things that you‚ and only you‚ are capable of doing. You should delegate the rest. Of course‚ you need a way to determine what the key things are on which you should be spending your
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(2007). Entrepreneurship concepts‚ theory and prospective. Pondichery: Springer Berlin Heidelberg. Curran‚R. & Blackburn‚R. (1994) Small firms and local economic networks: the death of the local economy. London: Paul Chapman Publihsers. Darren Richards Entrepreneur. (2010). Retrieved September 2‚ 2012‚ from darrenrichards: http://www.darrenrichards.com/ Hatten‚ T James L.Fisher and James V.Koch‚ 2. T. (2008). The entrepreneurial personality. Westport: Praeger. Kaufman‚ P. J.‚ Dant‚ R. P. (1998)
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newcomer taking on the giant and complacent establishment‚ the people’s champion introducing better service and lower costs for passengers with a reputation for quality and innovative product development. Virgin Atlantic was developed as an offshoot of Richard Branson’s Virgin Group‚ which was better known at the time as a leading light in the world of pop and rock music. On 22 June 1984 Virgin’s inaugural flight to Newark took place‚ a flight filled with friends‚ celebrities and the media. The airline’s
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History of Virgin Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail‚ the franchise will last until April 2012. Along with the Cross Country line‚ Virgin also won the West Coast franchise and took control on the 9th of March 1997‚ this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector‚ all of which had been completed in less
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original values and culture. Markedly entrepreneurial‚ Virgin group has no headquarters even though it has overseen an extended period of considerable growth and persistent profitability. Uniquely‚ even though lacking a specific corporate structure‚ Branson‚ his advisers and senior executives are observed to establish a team capable of guiding Virgin Group’s business development‚ entire financial control and overall strategy. Thus‚ all strategic objectives likely to involve altering the financial‚ organizational
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sets Virgin apart‚ what they needed was a way to strengthen that culture. Virgin business creator‚ entrepreneur and former CEO Richard Branson puts people first; he refers to Virgin employees as “Virgin’s people”. (Donaldson‚ Werhane‚ 2008 pp. 400). Branson is so insistent that the employees have a way to communicate with him‚ he gave them his home phone number. What Branson and Virgin wanted was a way for the employees to interact with their employees and make them part of the community and the everyday
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Group and show how aspects of the four key activities are evident in the case study. Virgin have added value to their portfolio in several ways. The most clearly visible way in which they do so is through envisioning. As the Virgin HQ and Richard Branson are so closely intertwined‚ they have developed a unique approach to the business and believe in careful brand enhancement and the benefits of transferring this brand image across a diverse portfolio. They view companies as part of a family rather
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