role model? What did you learn from them? Sir Richard Branson is one of the worlds most intriguing‚ succesful and enduring entrepreneurial business leaders. The founder of the Virgin Group‚ he has established a very interesting background and approach to both leadership and where he chooses to put his resources to work. He is an extremist in serial entrepreneurship and has a very interesting and exciting leadership style. Qualities: Creativity : Richard Branson’s ventures portray creativity‚ venturing
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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Virgin Holdings Ltd is an expert in the domestic and international travel industry. Previously known as Virgin Blue‚ and came to the Australian market in year 2000. Virgin is part of Virgin Group consisting of 400 other companies and founded by Richard Branson. At fiscal year end June 2012‚ flights operated reached 162‚817 and 19‚468‚929 people were carried to 52 destinations. Revenue is $4‚175 million with 5‚300 employees. Virgin operates globally but domestic operations are the main income stream
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"There are so many things going on around the world and only so many hours in the day."- Richard Branson. Richard Branson is a well known entrepreneur who dropped out of school at the age of 16 to start his first business‚ and became a millionaire by the age of 24. He flies around the world in a balloon‚ breaks world records and likes dangerous stunts. He is an ultimate brand builder commonly associated with fun‚ adventure and success. He is a leader and driving force to around 250 companies‚ employing
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majority foreign-owned airline after the federal government allowed the cashed up Middle Eastern carrier Etihad to raise its stake to 10 per cent from 4.99 per cent. It will take the combined ownership of Virgin’s three biggest shareholders - Sir Richard Branson’s Virgin Group‚ Air New Zealand and Etihad to 55 per cent. The two airlines have a code-sharing arrangement; the companies offer 24 flights per week between Australia and Abu Dhabi. Macquarie Equities analyst Russell Shaw said Etihad’s next
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Current situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines‚ which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since
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Yet‚ Branson finds the interactivity with the work itself the most important thing about his success. “My definition of success? The more you’re actively and practically engaged‚ the more successful you will feel.” -- Richard Branson Sara Blakely‚ the world’s youngest self-made billionaire‚ believes that failure is a part of success‚ that one must
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THE COMPETITIVE ENVIRONMENT OF VIRGIN ATLANTIC AIRWAYS Introduction The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1982. Flying up to 20 destinations in North America‚ Asia and Africa‚ it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). It competes with other local and international airlines including British Airways‚ the biggest and leading in UK. In 2005‚ it posted $2.5B in sales and $40M net income
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The main concerns of being the management student are to learn great management practices and system from various organizations. Practical implication of theories and practices gained from colleges or universities must be applied to the practical world. Our knowledge will be getting a platform when it is being implemented in a real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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