Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit marketers this means getting customers to buy an organization’s product and‚ in most cases‚ to remain a loyal long-term customer. For other marketers‚ such as not-for-profits‚ it means getting customers to increase donations
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and Objectives: Goals and Objectives Goals and objectives are statements that describe what your Vision Document will accomplish‚ or the results that will be achieve. Goals are high level statements that provide overall context for what the Vision Document is trying to achieve‚ and should align to its components. Objectives are lower level statements that describe the specific‚ tangible products‚ deliverables and fruits that will be delivered. The definition of goals and objectives is more
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A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their
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Sainsbury Plc AIMS AND OBJECTIVES The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine. OBJECTIVES The company’s objective is to discharge the responsibility as leaders in its trade by acting with complete integrity‚ by carrying out its work to the public good and to the quality of life in the community‚ to provide unrivalled value to its customers in the quality of the goods it sells‚ in the competitiveness of its prices
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SMART OBJECTIVES Goal setting is something most of us recognize as necessary for our success. The establishment of all objectives should be created using the S.M.A.R.T. philosophy. What is meant by S.M.A.R.T. objective? S.M.A.R.T. is an acronym that is used to guide the development of measurable goals. Each objective should be: Specific‚ Measurable‚ Achievable‚ Realistic and Timely SPECIFIC It answers the questions "What is to be done?" "How will you know it is done?" and describes
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What is a learning objective? * A learning objective answers the question: What is it that your students should be able to do at the end of the class session and course that they could not do before? * A learning objective makes clear the intended learning outcome rather than what form the instruction will take. * Learning objectives focus on student performance. Action verbs that are specific‚ such as list‚ describes‚ report‚ compare‚ demonstrate‚ and analyze‚ should state the behaviors
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Those who are open to personal values influencing journalistic practice have criticized the issue of objective reporting by journalists. This is because of the present unbalance between journalists’ freedom and responsibility; their role as representatives of the Fourth Estate and their freedom and need to communicate and uphold ideas and values (Hirst & Patching 2005). There are many criteria for ‘good’ journalism and objectivity and has long been considered a vital factor‚ however is it fair to
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effectiveness and flexibilities of business as a whole. It is essentially a way of organising and involving the whole organisation‚ every department‚ every activity and every single person at every level. TQM ensures that the management adopts a strategic overview of the quality and focuses on prevention rather than inspection. Objectives of TQM o Meeting the customer’s requirements is the primary objective and the key to organisational survival and growth. o The second objective of TQM is continuous improvement
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c) Write aims and objectives for a selected business (P3) • Describe what is meant by SMART objectives. An objective that follows SMART is more likely to succeed because it is clear (specific) so you know exactly what needs to be achieved. You can tell when it has been achieved (measurable) because you have a way to measure completion. A SMART objective is likely to happen because it is an event that is achievable. Before setting a SMART objective relevant factors such as resources and time were
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OBJECTIVES FOR MODULE 4: LESSON 1 Using the Internet At the end of this lesson‚ you will be able to: * Define the terms network and Internet. * Describe the origins of the Internet and its basic structure. * Identify the components of a URL. * Apply the principles of evaluation to Web sites. * Internet Objectives * 1. Participants will have an understanding of Internet connectivity and structure - Understanding hardware‚ browsers & networking including LAN &
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