Background of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world. VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN
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established businesses. Virgin actively encouraged their employee’s personal expression – in creative thinking‚ speech and even dress. Sir Branson rebels by nature loved a good challenge and enjoyed bucking convention‚ and he would invent his own route to success by identifying the potential and hidden opportunities. ● Values: As per emphasized by Sir Richard Branson‚ the Virgin group embarked on consciously building Virgin into a brand which stood for quality‚ value‚ fun and a sense of challenge.
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serve the same functions as brand equity and corporate reputation. Richard BransonThe personal reputation and image of Richard Branson is outstanding. He is well respected for his unconventional approach to business‚ is often cited as a role model‚ nominated for enterprises‚ voted the most-popular businessman and named in London polls as the preferred choice for mayor despite never putting his name forward (Case‚ p.697). Branson possesses distinctive capabilities‚ including his ability to effectively
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not just looking the parts. We are passionate about running our businesses as well as we can‚ which means treating our customers with respects‚ giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson‚ Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways‚ Virgin Holidays‚ Virgin Rail‚ Virgin Retail Group‚ Virgin Direct‚ Virgin Cola‚etc. - Virgin
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line of clothing. Holding this disparate group of companies together is the combination of Richard Branson and the Virgin brand name. British entrepreneur Branson dropped out of boarding school at the age of 17‚ in 1967‚ to start his own magazine. That venture was an immediate success‚ establishing the foundation for what would become a multibillion-dollar conglomerate during the 1990s. Along the way‚ Branson would attain cult status in his home country--the result of his business exploits quests for
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Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety‚ security and consistent delivery of the basics are the foundations of everything we do.” Mission statement – To grow a profitable airline‚ where people love to fly and where people love to work. INTRODUCTION Virgin Atlantic‚ a trading name of Virgin Atlantic Airways Limited‚ is a British airline that is mostly owned by Sir Richard Branson ’s Virgin Group. The Virgin
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Bibliography: : • Branson‚R. ‚ 2007. Business the Richard Branson Way: 10 Secrets of the World’s Greatest Brand Builder. 3rd Edition. Great Britain : The Random House Group Limited. • Brason‚R. ‚ 2009. Losing My Virginity : The Autobiography. Great Britain : The Random House Group Limited. • Branson‚R. ‚2009. Business Stripped Bare. Great Britain: The Random House Group Limited. • Branson‚R. ‚ 2012. Like A Virgin : Secrets They Won’t Teach You At Business
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Running head: THE LEADERSHIP OF SIR RICHARD BRANSON The Leadership of Sir Richard Branson Name University The Leadership of Sir Richard Branson GET Cheap CUSTOM ESSAYS at http://www.accnerd.com/products/custom-essay-service Every individual expresses unique leadership traits and behaviors that define the way they interact with their followers. Few business leaders have managed to make an impact on the world like that of Sir Richard Branson. His leadership style has been analyzed by experts
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well as some of its setbacks‚ Business Stripped Bare is a dynamic‚ inspirational and truly original guide to success in business and in life. This book is aimed far and wide and whether you are an executive‚ an entrepreneur or are just starting out‚ Richard strips business down to show how you can succeed and make a difference This entertaining read will be an invaluable business guide for years to come. Actually‚ “Business stripped bare” is not a classic managers book‚ like Peter Drucker or Frederisk
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serve the same functions as brand equity and corporate reputation. Richard BransonThe personal reputation and image of Richard Branson is outstanding. He is well respected for his unconventional approach to business‚ is often cited as a role model‚ nominated for enterprises‚ voted the most-popular businessman and named in London polls as the preferred choice for mayor despite never putting his name forward (Case‚ p.697). Branson possesses distinctive capabilities‚ including his ability to effectively
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