VICKS VAPORUB - MOTHER’S TOUCH THERAPY: A CASE STUDY ABSTRACT FMHG industry in India is worth around `4500 crores. This market is dominated by products like Rubs & Balms‚ medicated skin treatments‚ cough syrup and drops‚ digestives and health. Vicks is a leading brand in the Fast Moving Health goods (FMHG). An exceptionally trusted brand - generations and generations of cold sufferers have used it for almost 100 years. Recognized all around the world - Vicks is available in more than 66 countries
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Proctor & Gamble (P&G)‚ Vicks is India’s No.1 Cough & Cold Brand. It created the cough & cold Over-the-Counter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed almost 60 years in India. Its current portfolio in India comprises Vicks Vapor‚ Vicks Cough Drops‚ Vicks Action 500 Extra‚ Vicks Inhaler and Vicks VapoCool. Vicks has been rated as the #1 cough & cold brand trusted by doctors. The Vicks business in India is the biggest
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The Rise and falls of Michael Vick Michael Dwayne Vick is mostly known as a star quarterback in the eyes of most NFL fans. He has been through many ups and downs in his career and growing up. He was born in Newport News‚Virginia‚ on June 26‚1980 (Michael Vick Biography). Michael Vick did not have the best childhood. Vick grew up in a city dominated by gang violence.Michael’s family situation was not ideal. His mother‚Brenda Vick‚ already parenting one girl‚Christina. was only 16 when she became
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SAMUEL RICHARDSON (1689 – 1761) [pic] Samuel Richardson (1689 – 1761) was a self-educated tradesman who had little formal literary training‚ yet he made an impact on English literature which is nothing the less remarkable. He expanded the dramatic possibilities of the novel through an inventive use of the letter form (thus contributing to the emergence of the so-called “epistolary novel”) and was the promoter of sentimentalism[1]. Together with Daniel Defoe and Henry Fielding‚ he is credited
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25‚ 2007‚ agents raided the Surry County‚ Virginia home owned by Michael Vick‚ NFL’s Atlanta Falcons quarterback. The authorities reportedly discovered 66 dogs‚ 55 of them being pit bulls‚ blood stained carpet‚ a dog fighting pit‚ and equipment which is commonly used in dog fighting rings such as dog treadmills and scales‚ a pry bar used to open a dog ’s mouth and an instrument used for breeding. At the time of the raid‚ Vick was not present at his home but denied having knowledge of dog fighting
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Michael Vick. Michael Dwayne Vick was born on June 26‚ 1980‚ in Newport News‚ Virginia. According to the American Sports Outlet article "Michael Vick Biography‚” Vick ’s father began teaching him the fundamentals of football when he was just three years old. Although he is right-handed‚ he started throwing the football with his left hand‚ which he still does today. Michael Vick was a football star at Warwick High School. Turning down an offer to go to Syracuse University‚ Vick chose to
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“Richardson vs. Fielding” Born on August 19‚ 1689‚ Samuel Richardson was an 18th century English writer. Richardson was one of nine children‚ and came from a middle class and diligent family. Although his father wanted him to become a clergyman‚ Richardson eventually chose to be a writer due to financial restraints. Richardson began his career as an apprentice in a print shop and eventually published his own journal when he formed his own print shop. His publications included the Daily Journal and
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Styles and Themes of Samuel Richardson Samuel Richardson wrote his novels using the epistolary novel style‚ in which all the books are made up of letters. These letters are meant to be written during the time that the stories take place by the main character. They either described a scene or dialogue within the scene (Brophy 245). The stories used the themes of female dominance over the emotions of a man‚ and male dominance over the physicality of a woman. Also‚ many women in his stories are
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Vick International is one of nine operating divisions within Richardson-Merrell‚ Inc. Each division is given considerable independence in running their business‚ so long as they contribute to the company’s goals of stable growth‚ improving profitability‚ and product excellence. When Tom McGuire became the president of Vick International‚ Latin American/Far East (LA/FE) in 1969 and the division was having difficulty sustaining adequate growth and profitability. The division had missed its budgets
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the brand Linkage of brand with peers‚ experts P&G and Vicks Vaporub – History and Background • Procter & Gamble’s relationship with India dates back to when Vicks Product Inc. India‚ a branch of Vicks Product Inc. USA established in 1951 • Richardson Hindustan Limited (RHL) was formed in 1964 • RHL was given an Industrial License to undertake manufacture VICKS range of products such as Vicks VapoRub‚ Vicks Cough Drops and Vicks Inhaler. • In June 2002‚ Procter & Gamble Hygiene & Health
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