Background Information: The case is about the dilemma of a product manager of a pharmaceutical company‚ regarding the name of a new product that has failed to capture the market as expected. The case talks about brand extension of an existing brand which has a strong customer base in the field of neurology. It is named after the core brand so that it could enjoy a good brand recall. After completing the market research‚ the teaser campaign is started to attract the target segment i.e. gynecologists
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Quality Management on Domestic and Global Competition In Pakistan‚ Sanofi-Aventis and GlaxoSmithKline are pharmaceutical companies that market popular products and carry very similar medications. Companies like these have the mission and responsibility of providing medicines and vaccinations to better people’s live in different countries and communities. One of the largest and leading pharmaceutical companies in Pakistan is the Sanofi-Aventis Pakistan Limited. The chains put most of their focus on
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Workplace Organisation 5 S’s WHAT IS 5S? • Developed by the Japanese • Workplace Organisation and Housekeeping System • Helps Create a Better Working Environment and a Consistently High Quality Process THE 5S PRINCIPLES • SEIRI – Organisation • SEITON – Orderliness • SEISO – The Act of Cleaning • SEIKETSU – The State of Cleanliness • SHITSUKE - The Practice of Discipline WHY DO IT? QUALITY EFFICIENCY 5S SAFETY ELIMINATING BREAKDOWNS EFFICIENCY • Time is wasted looking for tools‚ equipment
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Sainsbury’s In Activity 1 I will be looking at Sainsbury’s in Warren Heath. Sainsbury’s in Warren Heath is a local store to many people and is one of 3 J Sainsbury PLC stores in Ipswich and is run from the Sainsbury’s headquarters in London. J Sainsbury PLC has 3 main competitors‚ Tesco with 29.1% of the market‚ Asda with 16.8% of the market and Morrison’s with 11.3% of the market. Sainsbury’s PLC is a public limited company which means that the company has its own identity in law and the CEO‚ who
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Situational Analysis: Cambridge Sciences Pharmaceuticals (CSP) is a global pharmaceutical company with over $25 billion in global sales. It has extensive experience bringing drugs to market including its most profitable drug‚ Zimistat. Metabical‚ is CSP’s new weight loss drug that is being brought to market by CSP and is targeted to individuals categorized as overweight (BMIs 25-30). Metabical is the culmination of 10 years and $400 million dollars in R&D and is uniquely positioned as the only
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parties could not solve any of the problems facing Germany. In the 1930 elections the Nazis greatly increased the number of seats that they held in parliament‚ by 1932 they had nearly 200 seats‚ although they did not have a majority they were the largest single
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Problems Faced by Small and Medium Pharmaceutical Companies Small and medium enterprises (SMEs) in their endeavour towards trans-nationalization and exports are confronted with several issues. These include: lack of expertise‚ training and finance for technological up-gradation and adoption of good manufacturing practices (GMP) by SMEs to meet global quality standards; limited exposure and expertise on IPR issues; limited adoption of information technology (IT) techniques in production and processes;
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the 70’s 80’s and 90’s Computer technology took a great leap in development during the 70’s when schools‚ businesses‚ and universities began to use computers. The 70’s would have to be the beginning of the technology of computers‚ as we know it today. The personal computer became big in the 80’s. Now computers are being updated daily‚ if not hourly. During the 70’s computers and computer use began to become known by everyone. This period was a time for development and improvement. The 70’s was where
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I. COMMUNITY BACKGROUND Kalookan City is one of the 17 cities and municipalities in National Capital Region. It is the second largest area in Metro Manila and the third most populous city in the Philippines. It has 188 barangays which were divided into two districts – the North (upper) with 24 barangays and South (lower) with 164. The northern part has less number of barangays but it is larger in terms of land area. In the last 20 years‚ migrants from different cities in Metro Manila and provinces
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influence on people´s personality features‚ clothing has become what. Over the 50’s and 80’s decades‚ it was suffered as many changes as the history its self has had. The main point on this essay is to compare or contrast the 80’s and 50’s fashion tendencies‚ and representative trends. First of all‚ I found remarkable to notice that during the 50’s‚ clothing could have the opproral of trousers and jeans for ladies and that elegance has been one very important thing since then. About the 80’s decade‚ we notice
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