Second Group Assignment Course: Name of the Faculty: Subject : Product and Brand Management Group Number : 30 Group Members: 1. Please identify 2 cases of "Innovative Brand Building" at the ground level(below the line marketing activities). Ans. Eureka Forbes is example of one of the best brand made by below the line marketing activities. Eureka Forbes was born in 1982 ans is a part of Shapoorji Pallonji Group
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follows different discounts techniques for the distributors‚ retailers and consumers. The details are as follows. Distributors Smilax offers a decent discount to their distributors on the bulk drugs. Some other examples of pricing decisions in pharma include: * Pricing strategy (skimming‚ penetration‚ etc.) * Volume discounts and wholesale pricing * Cash and early payment discounts * Seasonal pricing * Bundling * Price flexibility * Price discrimination The price is
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Bankowski 1 David Bankowski Mrs. Downes Humanities 4A 7 January 2002 The Sea of Grass In this novel by Conrad Richter‚ the end of the New Mexico frontier as seen through the eyes of Hal‚ the nephew of one of the last great cattle ranchers. As civilization encroaches even onto that remote region‚ Colonel Jim Brewton symbolizes the last struggle and eventual submission of the land to the inevitable development of the forces of society. Jim was lord of his cattle
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future of Indian pharmaceutical sector looks extremely positive. Indian pharma companies are vying for the branded generic drug space to register their global presence. Several Indian pharmaceutical companies have acquired companies in the US and Europe and many others are raising funds to do so. The Indian Pharmaceutical industry meets approximately 95% of the country’s pharmaceutical needs. The present turnover of the Indian Pharma Industry is approximately $ 9.0 billion of which the share of exports
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R&D division of another company or looking at expanding their global footprint by leveraging the distribution‚ supplier‚ and intellect network of the acquired company. We will also be analyzing some instances of Indian companies acquiring foreign pharma companies. Again‚ the main driver of such acquisitions seems to be the desire to expand domestic generic business to international markets by leveraging the distribution networks of established companies. This paper will try to uncover some of these
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MAPPING THE COMPETENCIES OF PHARMACEUTICAL GRADUATES IN CHENNAI INDEX Certificate Declaration Acknowledgement Table of Contents List of Tables List of Figures |S.NO. |CONTENTS |PAGE NO. | |Chapter 1 |Introduction |1 | |1.1 |Background
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does not include multiple advertisements for this‚ that‚ or the other‚ prescription drug. Some might say why not‚ prescription medication is a product like anything else. The answer lies‚ quite simply‚ in the overwhelming negative effects of Big Pharmas’ direct to consumer advertising. Given these overwhelming negative effects‚ the federal government should revisit this policy thereby improving the lives and health of Americans. The negative effects of DTCAs are straining relationships between physicians
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complex field of drugs and technology. MARKET SIZE It ranks 4th in the world pertaining to the Volume of sales. Estimated worth of Indian Pharmaceuticals Industry is US$ 6 billion Almost 70% of domestic demand for bulk drugs is catered by Indian Pharma Industry Growth rate of the industry is 13% per year GROWTH SHARE TECHNOLOGICAL CHANGE With the help of change in technology of 3g and 4g these pharmaceuticals industry find new ways to engage patients with useful service to improve
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TM Industries in 2012 A report from the Economist Intelligence Unit www.eiu.com/industry Industries in 2012 Foreword: Industries in 2012 W ith disappointing economic growth in the US and the prospect of outright collapse in the euro zone‚ it is hardly surprising that a majority of the 900 business executives we surveyed recently were pessimistic when we asked their outlook for the global economy in 2012. These survey results are discussed in detail in this report‚ along with our
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country’s Tk 55.0 billion pharmaceutical market followed by Incepta Pharma‚Square Pharmaceuticals‚ established in 1958.Incepta Pharma‚ established in 1999‚ stood at Tk 4.52 billion in 2009.Beximco Pharma’s position in the country’s top 10 pharmaceutical companies was the third in terms of sales. Its total sales were Tk 4.2 billion in 2009.Fourth position took by the ACME Laboratories and its sales were Tk 2.64 billion in 2009.Opsonin Pharma Ltd.‚ established in 1956‚ ranked the fifth by local sales worth
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