Financial Management at Bajaj Auto Bajaj Auto Limited is one of India ’s largest two-wheeler manufacturers. As the dominant player until the early 1990s‚ Bajaj ’s market share declined from 49.3% in 1994‚ to 38.9% in 1999 with the entry of major competitors like Hero Honda. Bajaj has initiated several measures to regain its market share and strengthen its competitive position. The case discusses the financial strategy pursued by Bajaj. Financial Management at Bajaj Auto We want to get back
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Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1. Price discrimination: Producers can introduce price discrimination through the use of sales promotions. They can charge different prices to different consumers and trade segments depending on how sensitive each segment is to particular prices. Coupons‚ special sales
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Book review On BUSINESS MAHARAJAS -GITA PIRAMAL [pic] Business Maharajas concentrates on the strategy and decisions Strategies Introduction An Insight into Some of India’s Most Powerful Business Tycoons and the Eight of India’s most powerful men. It focuses on their personal experiences and visions to expose how they think and conduct their businesses. Let’s find out more about them. • DHIRUBHAI HIRACHAND AMBANI • RAHUL KUMAR BAJAJ • ADITYA VIKRAM BIRLA
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Introduction The business environment is a combination of internal and external factors that influence a company’s operating situation. The business environment can include factors such as: clients and suppliers; its competition and owners; improvements in technology; laws and government activities; and market‚ social and economic trends. The boda-boda taxis are part of the African bicycle culture; they started in the 1960s and 1970s and are still spreading from their origin on the Kenyan - Ugandan
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Table of Contents 1 Indian Automobile Industry 2 1.1 PESTEL Analysis of the Indian Automobile Industry 2 1.1.1 Political: 2 1.1.2 Economical: 2 1.1.3 Social: 3 1.1.4 Technological: 3 1.1.5 Environmental: 3 1.1.6 Legal: 4 2 Bajaj Auto LTD: Company Overview 5 3 SWOT Analysis of Bajaj Auto Ltd. 6 3.1 Bajaj Auto Limited: Strengths 7 3.1.1 Strong market share 7 3.1.2 Robust brand recognition 7 3.2 Bajaj Auto Limited: Weaknesses 8 3.2.1 Vehicle recalls impacting the company’s reputation 8 3.2.2 Labour
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TABLE OF CONTENTS INTRODUCTION………………………………………………………………02 1.0 COMPETITIVE POSITION………………………………………….02 2.0 MARKET ENTRY……………………………………………………..04 2.1 REASON FOR ENTERING INTO THE USA MARKET……………………..04 2.2 MARKET ATTRACTIVENESS……………………………………………………..06 2.3.1 TARGET MARKET…………………………………………………………………08 2.3.2 PROJECT SALES AND OTHER FINANCIAL MATTERS……………….08 2.3.3 OPERATIONS……………………………………………………………………….10 2.3.4 HUMAN RESOURSES …………………………………………………………..10 2.3.5 MODE OF ENTRY…………………………………………………………………
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The term "Myopia" means short-sightedness in vision. Marketing glossary has borrowed this term to aptly describe the short-sightedness by a company. Thus "marketing myopia" means a short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers’ needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. The history of Indian Business has been exposed
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Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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RESUME ADARSH INAMDAR C/o. B. G. Dalvi 63/463‚ Sant Tukaram Nagar‚ E-mail Id : adarsh.inamdar@gmail.com Vallabhanagar‚ Pimpri‚ Pune – 18. Mob.: 9421924608‚ 9890997040 ____________________________________________________________________ OBJECTIVE : Seeking a responsibly position as a professional to utilize my skill and abilities in a industry that offers a growth oriented and challenging environment QUALIFICATION : Diploma in Electrical & Electronics Engineering with 51.5% in May 2002. (Board
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Internship Report draft Company: Bajaj Auto Limited‚ Akurdi Period: 20/11/2012 - 29/12/2012 Internship Type: CSR Third semester ends with my winter internship at Bajaj Auto Limited‚ the World’s Third largest Motorcycle Manufacturer and India’s second-largest. A sense of pride indeed. The internship this semester was to learn‚ be exposed to and see ‘how it works’ in the CSR department of the big companies. I was lucky to not only get work in the CSR department here at Bajaj Auto Limited‚ but
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