Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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It has been widely proven‚ that peoples motivation and performance is different whilst they are a member of a group‚ than they it would be whilst working alone. Many scholars have researched the reasons as to why in depth‚ and have had interesting conclusions‚ both relating to the effects on the individual and then to the group as a whole. I aim to discuss these reasons‚ whilst drawing on my own experiences‚ in the hope that I can identify some possible solutions. The thing to consider in this
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time‚ without a doubt seriously manly. This is an obvious point‚ because in the add the man is covered in the old spice foaming body wash while riding a giant crow away from the sunset while being struck by lighting. This makes a very bold point that it is the manly of manliest body washes. This is apparent because not any average man could tackle riding a giant crow as well as a substantial lightning strike all while covered in a foamy blanket of body wash. When it comes to the question of
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Thirty minute hippotherapy sessions‚ once a week‚ for a eight weeks‚ were held by physical therapists within an indoor arena at the Samsung Riding for the Disabled Center. The GMFM-88 and pediatric balance scale (PBS) were utilized as primary outcome measures. A total of three measurements were taken; one eight weeks prior to the intervention‚ one just before the first hippotherapy session
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Road Safety Tips for All Times The number of young lives cut short on our killer roads continue to surge at a staggering rate. According to the statistics compiled by the Royal Malaysian Police‚ the highest rate of road casualties and mishaps involve the young age group‚ among those aged between 16 and 25. The high fatality rate indicates that the awareness and tenets of road safety are still lacking among the young road users. The article intends to enlighten our school students with some road
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My friend and I switched the the sled and the snowboard so I had the sled and my friend had the snowboard and it was her first time riding a snowboard down the hill she thought it was lots of fun she did it again and again. In about 30 minutes my friend and I switched the sled and the snowboard so I had the snowboard and my friend had the sled. She said riding the snowboard was a lot of fun and I said I know it is so much fun to
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My best friend Alison had recently taken up horseback riding. Her mom‚ Carla‚ offered to take me to see Alison during one of her lessons on the weekend. I had never seen her ride the horses before‚ so I was pretty excited to go. I remember telling Alison I wouldn’t ride any of the horses beforehand because I was scared of what could happen. Despite me telling her this‚ Carla and Alison both encouraged me to ride a horse. "Nothing bad will happen"‚ they said. "It will be fine"‚ they said. Man
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However one of the most popular mowers available today is the zero turn radius lawn mower or ZTR. Most people do not even know what the difference is between a ZTR and a regular riding lawnmower. When you use the term riding mower it could be anything from your average ride on lawnmower to a residential mower tractor. A riding lawnmower is simply a lawnmower that has its engine situated in the rear and allows operator to sit on top and cut the grass. A ride on mower that has its engine in the front
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Ever had that feeling of adrenaline rush through your body? It’s a wonderful sensation that most people are afraid of‚ but I live for it. Whether it’s riding fast on jet skis and being air born from the waves‚ diving off cliffs‚ or doing any other crazy thing I love that rush of adrenaline. I never realized how much of a dare-devil until July 7‚ 2006‚ the day I had my four-wheeler accident. The day started off wonderfully. A few of my relatives and I were in Pickwick‚ Tennessee at my nanny’s lake
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did not enjoy spending time with my friends‚ I had to be the one holding everyone’s bag‚ as well as wasting my money on a place that had nothing else to offer but roller coasters. Sometimes as a child‚ people can have sad or frightful experiences riding roller coasters‚ or being at an amusement park‚ which may develop a phobia of roller coasters later on in their life. When I was about 8 years old‚ my family took me to Universal Studios in Orlando‚ Florida. At that time‚ I had no idea what a roller
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