This is a report addressing to Research In Motion (RIM)’s board of directors’ request to review its vision and mission statements and to evaluate of how well RIM’s resource strengths and competitive capabilities match the industry’s key success factor. 1. Vision and Mission Statement Identification Upon research‚ there is no information regards on any vision and mission statement pre-developed by RIM. However‚ to bring RIM success to a higher level‚ we suggest you to look into our
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into the case of Research in Motion Ltd. (RIM) to illustrate this point. Firstly‚ we will provide readers with background knowledge of the company‚ following by assessment of the company’s current strategy. Then‚ the SWOT analysis is executed‚ and the weighted competitive strength assessments is considered. Lastly‚ from the analysis‚ we provide the list of issues and problems that merit front-burner managerial attention. II. BODY 1. Company’s background: RIM was founded in 1984 by Mike Lazardis. Based
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RIM: Software Upgrade Caused BlackBerry Failure By: Wayne Rash Updated: The Company says the shutdown that stopped e-mail service to BlackBerry users resulted from a software upgrade that went awry. BlackBerry maker Research in Motion announced late April 19 that it has determined the apparent cause of the shutdown that stopped e-mail service to BlackBerry users throughout North America earlier in the week. According to a statement from the Waterloo‚ Ontario-based company‚ the shutdown
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In Motion Limited (RIM) (TSX: RIM‚ NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario‚ Canada and employs more than 17‚000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd.‚ 2012) With the increasing competition in the telecommunication industry and the development of smartphone technologies‚ more and more corporations enter into the mobile phone industry. RIM Ltd. is now in a dilemma
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Blackberry’s Rise in Brand Power The Dueling Marketing Strategies of RIM versus Apple CIERRA BUCK‚ WILLiam HENG‚ MICHAEL VAN HORNE‚ Stefanie Gajdecki‚ JEFF KAM‚ and Andrew Pudlas MKTG 1E - Team D - Marketing 1102 Instructor: Tom Jopling
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Lymms Blackberry case analysis [Type the document subtitle] By Ling‚Stephenia‚Yana‚Mat‚Mahran 10/17/2009 Table of Contents Case background RIM Company history RIM is the fastest growing company in the world Year RIM Events Blackberry features Consumer 1984 began the small entrepreneurial business 1992 The first product two-page pager 1998 first blackberry : wireless hand six lines of text display‚ basic e-mail 1997 toronto stock exchange
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Content 1 Introduction Research in Motion Ltd. (RIM) was founded in 1984‚ at the first‚ RIM provided IR LED display board for General Motors‚ but now‚ is a world leader in the mobile communications market and has office in North American‚ Europe and Asia Pacific. It is known primarily as the maker and provider of BlackBerry wireless devices and e-mail services. The major products of RIM are Blackberry devices‚ e-mail services‚ related software and services.The company is divided into two
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needs of the target market. In this report I will only be focusing on the “where are we now” part of the strategic marketing plan. I will be using a marketing audit to analyse the current position of the of Black Berry also known as Research in Motion (RIM) within the telecom industry. In order to do that both an internal & external audit will need to be carried out. The internal audit requires looking at past objectives setup by the organisation‚ past segmentation targeting and positioning strategies
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RESEARCH IN MOTION Why was BlackBerry so successful in North America during the 2000s? First to introduce push email One phone with a lot of features Very secure Dint have much competition US govt and big multinationals accepted quickly Meant for the corporate world Slowly shifted focus from the corporates to consumers also. What difficulty did RIM face as it became bigger? Competition increased Apple iphone changed the meaning of smartphones Scarcity of physical space
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1. Introduction 1.1 What is Mobility? Eco-System of the mobile application The quality or state of being mobile. The rising demand for mobile applications has taken mobile technology to a new level. As per In-Stat expects‚ mobile application downloads is expected to reach nearly 48 billion in 2015 and Forrester Research predicts the mobile app market to be worth $38 billion by 2015. It is a well known fact‚ that for businesses to succeed‚ partnership plays a vital role. Similar is the situation
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