“Marketing on Blackberry Services in GCC Countries” Submitted by: MD.MAHMUDUL HASSAN Student No: 200823R6203 The Independent Study report has been submitted to the Skyline University College‚ In partial Fulfillment of the Degree: Bachelor of Business Administration (Marketing) April-2011 Acknowledgement I would like to thank all people who helped me during the course of this dissertation and with the help of whom I was able to reach to valuable
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motivate his followers to buy into not his needs but to be a part of the bigger picture. History. Table of Contents Abstract i Introduction 1 The Leaders‚ The Followers And The Situation 1 Mihalis "Mike" Lazaridis 1 Creativity at RIM; from the top‚ down 2 Accountability 3 Steven
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Communications Equipment Industry 6 Global Mobile Phones Industry 6 Global Integrated Telecommunications Service Market 7 Global Networking Equipment Market 7 External Analysis 7 Industry Analysis 7 Growth Areas 10 Internal Analysis 13 About RIM 13 Key Financials 16 Strategy 20 Value Analysis 20 Technology Strategy 22 Complementary Assets 24 Intellectual Property Management 24 Competitor Analysis 25 Forecast 29 Future Opportunities and Recommendations 30 Innovation Strategies
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dlkndlwnddlkndlwnddlkndlwndjlkmdlkndlwnd dlkndlwnd dlkndlwnd Canada-based Research in Motion (RIM)‚ a little-known maker of pagers‚ launches the BlackBerry smartphone‚ named such because its physical keyboard resembled the small drupelets of the blackberry fruit. It attracts people who want email as well as a phone on a mobile device‚ and its secure network is favoured by companies and governments. RIM shares quadruple during the year to nearly $15. October 2007 BlackBerry counts more than 10m subscribers‚ just months after Apple
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June 28‚ 2012 FOR IMMEDIATE RELEASE RESEARCH IN MOTION REPORTS FIRST QUARTER FISCAL 2013 RESULTS Waterloo‚ ON – Research In Motion Limited (RIM) (Nasdaq: RIMM; TSX: RIM)‚ a world leader in the mobile communications market‚ today reported first quarter results for the three months ended June 2‚ 2012 (all figures in U.S. dollars and U.S. GAAP‚ except where otherwise indicated). Highlights: Cash‚ cash equivalents‚ short-term and long-term investments increased to $2.2 billion at the end of the first
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INTERNATIONAL MARKETING PLAN OF BLACKBERRY IN CHINA PREPARED BY: B00625238 DATE: 25/06/2012 Group: Tata Msc International Business [pic] Word count: 2067 Introduction Blackberry is a wireless email system that was developed in 1997 by Canada “Research in Motion” (RIM) company. It is a smart mobile phone that can receive e-mail and is equipped with a laptop standard keyboard. As the small black keyboard looks like a strawberry‚ it was named Blackberry. Its greatest feature is that
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Case Study 1 In order for the BlackBerry industry to succeed‚ RIM must invest it’s time in 3 key core competencies. Needle (2010) states core competencies as ‘those activities of a firm that make a difference and give the firm a competitive edge’‚ for the BlackBerry these core competencies lie within its sleek design‚ functionality and security. BlackBerry has always been known for its phone’s functionality‚ especially for those in the business world. Blackberry’s functionality allows it
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Case Study- Research in Motion (RIM) “Leading the Way the World Communicates” “It is the partnership and teamwork that underpinned the company and transformed the world!” The blackberry has challenged a number of very basic concepts in work and life. It eliminates distance and time and challenges the boundaries between work and home. It has enabled us to do things that would have been impossible 10 years ago. As a company itself RIM breaks the status quo by encouraging teamwork‚ empowering
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Theory | Organization “In the News” Analysis Paper | RIM Claws Back Against Apple and Google With Free Tablets by: Mike Isaac of Wired | | Rolando A. Fuentes Ruiz | SID : 301064105February 20‚ 2012 | | Company Overview Research in Motion‚ (RIM)‚ is “a global leader in wireless innovation‚ (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion‚ 2011) ]. While RIM has no publically available mission statement [ (missionstudy
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theoretical framework and interpretation of data. With due respect I would like to thank (Dr.Suja Samuel P.H.D) who granted me the permission to conduct the survey. I would be failing in my duty if I do not convey my appreciation and thanks to (Blackberry ) who helped me selflessly. I am really grateful to all (Friends and Everyone) who spared their precious time out of their tight schedule for responding the tests / questionnaire and sharing their personal opinions with me. Interaction with
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