10/1/2012 MONIKA KAJAL RESEARCH IN MOTION RIMM- INVEST + Submitted to : Prof. Daniel Atiff Research In Motion RIMM- Invest + RIM has been facing massive problems ranging from top executives leaving the company to patent suits. Instead of washing its dirty lien in public has taken a stand to remain silent and progress among all chaos. To revive the company’s reputation‚ T horsten Heins took over as CEO in Jan. 2012 . After h e declared the Earnings report & a nnounced the release
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phone will have to be huge to bring back the former RIM users. Doing some research on it‚ it sounds like they are trying to incorporate all three of their main competitors and making sure this phone is personalized to each user. 2) RIM is in danger from Apple‚ Android‚ and Windows phones that are taking up a big chunk in the markets. This leads to RIM designing its new operating system; Black Berry 10 that has been cleared by security. RIM has also been having troubles with delivery delays
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Demographic 1. Age Elders aged 50 and above tend to have more time to travel around with their friends as they had already retired. The time is more flexible comparing with young generation-working groups and students. Working groups and students can only travel during holidays. 2. Education When the people are more educated; they have the ability to get more income. Therefore‚ they will be more affordable to travel. 3. Occupation Employees who work in multinational company often travel to
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concerned with the analysis of the issues being faced by the organisation Research in Motion‚ in the competitive environment in which it is operating. This report also contrasts the earlier and the current position of R.I.M. and analyses its environment and its strategy it has adopted in the recent times. The objectives of the study are (i) To understand the competitive environment in which R.I.M. is operating. (ii) To identify and describe the market scenario and the issues being faced by R.I
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Analysis for Research in Motion Ltda. A. Overall Description of the Business and its Markets “Research In Motion (RIM)‚ a global leader in wireless innovation‚ revolutionized the mobile industry with the introduction of the BlackBerry ® solution in 1999.” Founded in 1984‚ with Headquarters in Waterloo‚ Ontario‚ Canada and offices in North America‚ Asia-Pacific and Europe‚ RIM designs‚ manufactures‚ and markets wireless solutions for the mobile communications market worldwide. “The company‚ through
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D61/60603/13 – WILLIAM SCOUT OMASETE DMA 501 MARKETING MANAGEMENT ASSIGNMENT 1 Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation
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Case 2– Research in Motion- RIM 1. What were some of the challenges RIM faced to protect its Intellectual Property and how did RIM handle those challenges? There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property‚ RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM’s BlackBerry e-mail service to millions of users in the U.S. and has been the subject of a four-year
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Case Analysis 2 – Research in Motion - RIM: Research the history of RIM‚ specifically with an eye toward product development Introduction Research in Motion‚ or RIM‚ is a Canadian multinational telecommunications company based in Waterloo‚ Ontario‚ Canada. Founded in 1984‚ by Mike Lazaridis‚ an engineering student at the University of Waterloo‚ and Douglas Fregin‚ an engineering student at the University of Windsor. For years the company tinkered in obscurity‚ until it focused on a breakthrough
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2/12/13 The company for mer ly known as RIM : BounceBack or ByeBye? | The Economist The co mpany fo rme rly k no wn as RIM B o unce B ack o r B ye B ye ? At las t‚ a ne w o pe rating s ys te m. And a ne w name to o Feb 2nd 2013 |From the print edition STEP forward‚ CrackBerry Kevin. Many months ago Kevin Michaluk vowed not to cut his hair until BlackBerry 10‚ the smartphone’s long-delayed new operating system‚ was launched. In New York on January 30th Mr Michaluk‚ who runs CrackBerry
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OBS 320: Chapter 4‚ Exploring the External Environment: Macro and Industry Dynamics Leave out: The Value Curve (P. 152-156); and When industry Divide and Collide (P.163-164) 1. Explain the importance of the external context for strategy and firm performance (P. 130-132) A. The External Context of Strategy (Figure 4.1) B. The External Context of Strategy (Explained) It is crucial that the external environment is thoroughly understood in order to formulate an effective
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