Blue Ocean Strategy MKT/421 August 11‚ 2014 Blue Ocean Strategy The Blue Ocean Strategy is a slang term for the uncontested market space for an unknown industry or innovation (Investopedia‚ 2014). Take the circus industry‚ for example‚ its appeal is in rapid decline as technology becomes more interesting than seeing chained animals perform. When the circus first came out‚ it was the 1700 where no one had ever seen performances of its kind. Now the traditional circus’s audiences are in
Premium Cirque du Soleil Circus Wii
Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
Premium Strategic management Blue Ocean Strategy
Last week lesson‚ we talked about the difference of Red Ocean strategy and Blue Ocean strategy. Red ocean is all about competition‚ companies in Red Ocean have to squeeze profit margin in order to survive in their industries. There is no one market that is never saturated‚ once more and more competitors approach to the market and share the pie of profit; profit margin of each company would goes down. Then‚ company may have to cut cost or lower product selling price to sustain profit‚ besides consumers
Premium Blue Ocean Strategy Marketing
Blue Ocean Strategy While traditional approaches to corporate strategy‚ such as those presented by Porter‚ Oster‚ and Duggan emphasize victory through direct competition in existing markets‚ blue ocean strategy stresses the avoidance of conflict as key to long term commercial prosperity. By creating new demand rather than battling for existing market space‚ a firm can position itself for rapid growth‚ profitability‚ and dominant brand equity. While certain organizational traits ease the implementation
Premium Economics Firm Blue Ocean Strategy
TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
Premium Blue Ocean Strategy Circus Cirque du Soleil
report On A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION AND MASTER OF BUSINESS LAWS For The Course: STRATEGIC MANAGEMENT SUBMITTED BY: MAYANK KUMAR AGARWAL M.B.A.-MBL SEMESTER 3RD ROLL NO-200 SUBMITTED TO:DR. ARCHI MATHUR FACULTY OF MANAGEMENT FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY‚ JODHPUR A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR STRATEGIC MANAGEMENT
Free Mobile phone Strategic management Marketing
global strategy in branded footwear or a strategy that varies significantly from geographic region to geographic region? If the latter‚ what are the specific strategy differences from region to region? Our company employs global strategy. 3. Is your company employing a global strategy in private-label footwear or a strategy that varies significantly from geographic region to geographic region? If the latter‚ what are the specific strategy differences from region to region? Same strategy in this
Premium Marketing International trade Globalization
CHAPTER 11: FORWARD AND FUTURES HEDGING‚ SPREAD‚ AND TARGET STRATEGIES END-OF-CHAPTER QUESTIONS AND PROBLEMS 1. (Short hedge and long hedge) Another type of hedge situation is faced when a party plans to purchase an asset at a later date‚ such as a bread maker. Fearing an increase in wheat prices‚ the bread maker would buy futures contracts. Then‚ if the price of wheat increases‚ the wheat futures price also will increase and produce a profit on the futures position. That profit will at
Premium Management Marketing Project management
Case 2– Research in Motion- RIM 1. What were some of the challenges RIM faced to protect its Intellectual Property and how did RIM handle those challenges? There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property‚ RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM’s BlackBerry e-mail service to millions of users in the U.S. and has been the subject of a four-year
Premium Research In Motion Innovation Patent
marketing clearly focused on how companies can survive in a highly competitive market‚ for example by a choosing a strategy of differentiation or cost leadership. The authors of the book Blue Ocean Strategy argue‚ however‚ that intensive competition will only lead to bloody red oceans in which companies find themselves fighting over an ever-shrinking profit pool. Blue Ocean Strategy‚ on the other hand‚ is a very practical book that dares to deviate from this path by challenging and motivating companies
Premium Marketing Management Strategic management