Blue Ocean Strategy A Case Study on Salesforce.com Presented by : Ashley Molina Niranjan Zende Siddharth Kumar Zain Yusuf What is a Blue Ocean ??? Blue ocean is nothing but an analogy to describe the wider‚ deeper potential of a market space that is yet to be explored. They may be termed as industries which are • non-existent today • Untainted by Competition • Demand is created and not fought over • Growth is profitable and rapid • Competition is made irrelevant The theory is in direct opposition
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Blue ocean strategy is a business concept that focuses on doing business along the line where there is no competitor or little or no competition; rather it seeks to create new opportunities for business instead competing for space in the already saturated horizon. It does this by either creating entirely new product in a market or reinventing already existing product in such a unique way that will meet the needs the of the market in a way that has not existed before. It adds value to the market while
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Blue Ocean Strategy Paper MKT/421 July 21‚ 2014 Anatomy of Blue Ocean Strategy In order to process the nature of a blue ocean entity‚ it is imperative to grasp the point of derivation‚ which is otherwise known as a red ocean. A red ocean‚ which is polar to a blue ocean‚ generates its namesake from a literal representation. Imagine a feeding frenzy in the middle of the ocean; the water turns red with the victim’s blood as predators compete for survival. Now‚ apply
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Internal Analysis RIM‚ one of world leaders in mobile communications market‚ stepped into the telecommunication industry with its pioneered BlackBerry products. The BlackBerry’s wireless platform and line of handhelds provides remarkable functions with fully integrated e-mail‚ browser and organizer applications which today made one of the leaders in wireless mobile communication. RIM’s Successful Strategies With worldwide demand for wireless handheld’s‚ RIM quickly identified the market potentials
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Cost Leadership By definition‚ a cost leadership strategy involves placing great emphasis on efficiency in all organizational activities in order to reduce the overall costs of products delivered to customers. Low cost leadership strategy will work effectively when the organization can provide products/services at a lower cost than the competition. The followings are the realms that we identified as factors for IKEA’s pursuit for “Cost-Leadership” 1. Mail-Order Service‚ Distribution of Catalogue
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MOVIE SUMMARY: In 2013‚ human cities come under attack by the Kaijus: colossal beasts who come through an interdimensional portal on the Pacific Ocean floor. To combat them‚ the Pacific Rim nations build the Jaegers: equally colossal humanoid war machines. Each Jaeger is piloted by two people whose brains are linked to share the overwhelming mental load of operating the machine. The Jaegers are initially effective‚ but many are destroyed as the Kaijus grow more powerful and their attacks more
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with bad news‚ as the American film studio - Universal Pictures has announced it’s pulling Pacific Rim 2 off its release calendar completely but the American musical comedy film - Pitch Perfect 3 is moving back two weeks to fill Pacific Rim 2’s old slot. A Universal representative said in a statement‚ "Legendary and Universal Pictures are committed to having Pacific Rim 2‚ the sequel to 2013’s Pacific Rim‚ which triggered a $411 million at the global box office‚ be the vanguard‚ fully-immersive experience
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* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
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A Term Paper Entitled: “Marketing Strategies on the 21st Century Open Job Opportunities for the Filipinos” Submitted as a Partial Fulfillment of The Requirement in English Communication 2‚ 10-11 a.m.‚ MWF‚ SV 304 Submitted by: Madrigal‚ Allan Jr. Tenorio BS Business Administration Submitted to: Mr. Rolando R. Calubayan March 6‚ 2013 Statement of the Problem The researcher attempts to answer the following questions in this research study: • What companies
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CASE STUDY: ITELLECTUAL PROPERTY RIGHTS CION‚ ROGIE IVAN A IM205 4ISB 1. It is a known fact that software - fully licensed software‚ to be specific - includes features and services that improve the effectiveness and efficiency of business enterprises. Based from the study‚ enumerate and explain each one. Licensed software includes features and services that improve the effectiveness and efficiency of businesses in ways like it reduces the exposure to viruses and other security
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