SOUTHWEST AIRLINES CASE STUDY ASSIGNMENT – SUGGESTED STRUCTURE Cover page Contents page MAIN BODY INTRODUCTION (150 WORDS) Purpose of the report What does Southwest Airlines do? What is the background to the organisation? What industry does it operate in? What are its geographical markets? What products and services does it offer and what are the market segments? What are Southwest Airlines’ mission‚ vision and values? What generic strategy
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o Bartol k‚ Tein M‚ Matthews G‚ Sharma B‚ 2008. Management‚ A Pacific Rim Focus 5e. Mc Graw Hill Australia Pty. Limited. North Ryde. o http://www.bambooclothing.co.uk/why_is_bamboo_better.html o http://www.seasaltcornwall.co.uk/acatalog/our_ethics.php o Http://www.isr.gov.au/industry/tcf/actionagenda/way_forward/index.html) o Bhagwati‚ Jagdish (2004). In Defense of Globalization. Oxford‚ New York: Oxford University Press. o http://www.entrepreneur.com/ebusiness/gettingtraffic/onlineadvertising/article60916
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strategies the company should take for future success. * The aspects of globalization that the company represents. * A stakeholder analysis of the company. * The value chain and the Value‚ Rareness‚ Limitability‚ and Organization (VRIO) framework to assess the company’s competitive advantage and how the advantage can be sustained. * A conclusion‚ including whether—in your opinion—individuals should invest in this company and the reasons for your opinion. Essay Body:
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members of the board of directors. Margaret Rims was promoted to executive director of the Coronado YERS in 1993 after having been with the organization for twenty-five years. Margaret began her career in recreational development while attending Coronado University and has seen the YERS program grow from a one-person staff with limited programs in a single location to a staff of fifteen offering services at seven Coronado sites. Over the years‚ Margaret Rims has been given credit for the growth of the
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profile ‘Sticky’ compound Unique tread pattern Better stability Sharp cornering capability Good maneuverability Good traction Wet traction TYRE SIZE 2.75-17 2.75-18 90/90-17 2.50-18 PLY RA TING / LOAD INDEX 4PR / 41P 4 2P 49P 4PR / 40L REC-RIM WIDTH (Code) 1.85 1.85 2.15 1.6 SECTION WIDTH (mm) 76 77 90 65 OVERALL DIAMETER (mm) 568 615 594 596 NON-SKID DEPTH (mm) 5.0 4.6 4.6 50 LOAD/INFLATION SINGLE DUAL kgs@kgs/sq.cm kgs@kgs/sq.cm STATIC LOADED Radius (mm) 285 279 290 282
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main factors do you think RIM considered before it priced the PlayBook lower than the iPad? Do you think the lower price will entice customers to buy the iPad instead of the PlayBook? Ans: RIM considered pricing its feature-packed PlayBook at a discount compared with both of Apple’s models. No‚ I don’t think the lower price will entice customers to buy the iPad instead of PlayBook. 4. Media reports suggest that the launch of the PlayBook was low-key. Why do you think RIM opted for a low-key launch
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| Android (The Developers Guide‚ 2007) | 1. Java‚ C‚ MXN and C++ language2. Multimedia- Android supports several types of audio/video 3. Multi-touch technology4. Multitasking5. Video calling 6. Multiple connectivity- Bluetooth‚ Wi-Fi‚ GSM… | RIM (RIM Unveils BlackBerry 6‚ 2010) | 1. Visual Fluid Interface‚ making it easier to navigate. 2. Fast Web browsing3. Social Networking4. Multimedia- it helps you easily sync photos‚ videos and music. 5. Compatibility with other BB phones. 6. BB uses Intel
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Mike Lazaridis “Always try to build something special‚ it’s part of this decision to build important things and have an impact on society.” Is a quote from Mike Lazaridis. He is a famous entrepreneur yet as a name he is not well known‚ you might recognize him more for the famous wireless handheld device known as the Blackberry‚ co-founder of Quantum Valley Investments and founder of the Perimeter Institute for Theoretical Physics. One of the things Mike is known as is a “passionate advocate”
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Suppliers 3 2. Bargaining Power of Buyers 4 3. Rivalry Among Competitors 4 4. Barriers to Entry 5 Barriers to Exit 5 5. Threat of Substitutes 6 Overall Industry Attractiveness 6 Emerging Trends in the Industry 7 Value Chain Analysis 7 VRIO FRamework 8 1. Design and technological capability 8 2. Loyal vendor base 8 3. Manufacturing synergies 8 4. Sales and Distribution Network 8 TATA Group 9 Problem statement 9 Slack 10 Core Competencies 10 Challenges - Mid Size
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motivate his followers to buy into not his needs but to be a part of the bigger picture. History. Table of Contents Abstract i Introduction 1 The Leaders‚ The Followers And The Situation 1 Mihalis "Mike" Lazaridis 1 Creativity at RIM; from the top‚ down 2 Accountability 3 Steven
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