Renee Alyanna de Leon IV- St. Arnold Janssen The island province of Bohol reinvigorates its tourism promotion with a campaign that is said to “go deep into the roots emotionally.” Its local government recently launched a tourism campaign with the slogan “Bohol: Heart the Islands‚ Truly Philippines.” The slogan points out that the island is at the center of the Philippines‚ being in the Central Visayas Region and Visayas being at the center of the country. It is also usually projected as a truly
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Aim: To investigate how effect of Detergent Concentration (cont.) has on Membrane permeability of Beetroot cells. Hypothesis: I predict that as detergent concentration increases‚ the solution will become less clear‚ plus mass increases. The increases in mass will indicate that the water potential of the Beetroot cell is lower than that of the surrounding sucrose solution. The Beetroot discs will become flaccid and decrease in mass if the water potential of the surrounding solution is lower than
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SWOT ANALYSIS P&G is the world ’s largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however‚ some are considered premium purchases and their sales suffered during the recession as cheaper‚ generic purchases rose. P&G has some of the strongest brands in the world that usually provide it a significant competitve advantage. It cut prices up to 10% on a wide swath of products to blunt any potential loss of market share
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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Boston Consulting Group Matrix of Procter & Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter & Gamble (P&G) to comprehend how consumers perceive Tide Detergent based on market growth and market share. P&G can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU)‚ Tide. This paper will discuss the relationship of Positioning‚ Market Share‚ and Marketing Research in the BCG matrix suggesting
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The project begins with introduction about the FMCG sector in India‚ introduction about HUL and P&G with respect to soaps and detergents segment‚ comparing brand management strategies with respect to soaps and detergent‚ Research methodology used in the research work‚ Objective of the study‚ Scope and need of the study‚ Limitations of the study. It is followed by a brief about the Data Analysis and interpretations‚ the project report ends with the Conclusions and Findings‚ Suggestions and Recommendations
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Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10 Product – A Stain Remover Vanish‚ a product of Reckitt Benckiser‚ is a global leader in the fabric stain removal product category. It is basically a detergent additive. The product is facing tough competition with the ordinary detergents which claim that they are also stain
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November 5‚ 2012 Marketing Case 3 Introduction Laercio Cardoso has been given the task of exploring growth opportunities for Unilever through the marketing of its products to low-income consumers in Northeastern Brazil. He has to decide how he will target and position given this market segment‚ and whether he needs to completely change the current Unilever marketing brand strategy. Recommendations I recommend that Unilever develop a new hybrid product called Juno that combines the
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Business Harvesting Case Facts Protagonist : Mr. Rakesh Mathur and Mr Viswanathan Iyengar The Occasion: Monthly Lecture Meeting‚ Mumbai Management Association (MMA) Date: 1st Nov‚ 2010 Time : 6pm President : Rakesh Mathur‚ the guest speaker of the month; Viswanathan Iyengar‚ president MMA; Office- bearers and members of the MMA Agenda : Entrepreneurship‚; Objectives of Developing a Business Harvesting Iyengar introducing Rakesh Mathur and tell that Mr. Mathur is going to speak on business
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Aim: Investigate the effect of different temperatures and chemicals including various pH levels‚ alcohol and detergent on the cell membrane structure as well as function. Hypothesis: Increasing the temperature and pH levels which the beetroot membrane cells are exposed to will increase the amount of dye that passes out of the membrane. Materials: Part A • Bunsen Burner‚ Tripod and a Wire Gauze • 250mL Beaker • A 100° thermometer • Matches • 10mL measuring cylinder • Sticky labels and a Pen
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