traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed for different types of washing machines‚ fabric‚ and needs. The decision to choose this brand came from a quick scan of the most popular detergent brand amongst
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Group Members: Mustafa Ilyas Bhotwawala Anmol Patel Kunal Besra Dhaval Nimkar Kritagya Seth Simrat Pal Singh Product Strategy: Hindustan Unilever has always had a big share in Indian market was washing detergents with other products like RIN‚ and Wheel. Surf excel detergent has always been innovative with always being the first ones to introduce new products to satisfy different customers. Example: Surf excel Matic‚ Surf excel Quick wash‚ Surf excel Wash. Whereas other products by Unilever
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
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Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products‚ soft drinks‚ tissue paper‚ and chocolate bars. Subsets
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launching two products in the mass and mid segment. What could be the impact of this move and can we expect another round of price war between Hindustan Unilever (HUL) and P&G‚ CNBC-TV18’s Tanvi Shukla answers. Detergents Stabilize Membrane Proteins Zitterionic‚ Non/Anionic Detergents www.avantilipids.com Ads by Google Midcap Radar at 01:30 pm ------------------------------------------------- Top of Form Bottom of Form SHARE . EMAIL . PRINT . A+ Global giant Procter and Gamble (P&G)
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Spend Less Abhishek Sharma Olena Sepyahina Pranyudh John Meesa Praveen Sharma GBMP 502 Professor Suzanne Ross March 19‚ 2013 Table of Contents I. Market Analysis II. Target Market III. Competitive Analysis IV. Positioning 1. Customer-Focused Value Proposition 2. Perceptual Map 3. Brand Mantra V. Extrapolate 1. Brief description of the product line 2. Market Share of Tide 3. Market Opportunities and Recommendation
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION When it comes to marketing strategies‚ most people spontaneously think about the 4P (Product‚ Price‚ Place‚ Promotion) – maybe extended by three more Ps for marketing services (People‚ Processes‚ Physical Evidence). Market segmentation and the identification of target markets‚ however‚ are an important element of each marketing strategy. They are the basis for
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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Unilever launched the first detergent powder in Brazil – OMO – which is the most successful company’s brand. In 1996 Unilever operated with three divisions in Brazil: (i) Lever for home care; (ii) Elida Gibbs for personal care; and (iii) Van der Bergh for foods. In the same year the company was the market leader in the detergent powder category in Brazil with 81% market share with three brands: OMO (the company’s cash cow)‚ Minerva (the only brand sold as both a detergent powder and a laundry soap)
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Example of repositioning Another current example is McDonalds who has lost touch with consumers and global changing needs of consumers (health issue) and are trying to reposition themselves capitalising on their competencies like store location and convenience to update their brand offerings. A brand’s market share and profitability may be strengthened by repositioning. Repositioning can be accomplished by: - physically changing the product - changing the price - changing distribution -
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