(B12073) Jatin Mehta (B12085) Nishant Vageriya (B12097) Saugat Thakur (B12110) XLRI Business Management 2012-14 What was the biggest dilemma faced by Burnol in terms of its positioning? Can the company do something to prevent the product from becoming generic to the usage category? Please elaborate. POSITIONING DILEMMA Over the years Burnol has developed into a preferred brand for attending to minor burns. It has helda tremendous brand recall value in the Indian market for the past six decades
Premium Marketing Burn Brand
Using Perceptual Maps in Marketing Simulation Summary February 4‚ 2013 Mark Brady MKT/ 421 Using Perceptual Maps in Marketing Simulation Summary THORR Motorcycles is a 5 billion dollar company that manufactures different kinds of motorcycles‚ in addition to their motorcycle products they use other product to promote their business such as motorcycle shoes‚ t-shirts‚ toys‚ leather clothing etc. They sell roughly around 200‚000 units per year and they are growing more and more every day because
Premium
TABLE OF CONTENTS TABLE OF CONTENTS…………………………………………………………………………..I 1. BACKGROUND…...…………………..…………………………………………………….....1 2. BRANDING STRATEGIES……………………………………………………………………2 3. PRODUCT MIX…………………………………………………………………………….......4 4. ALTERNATIVE STRATEGIES……………………………………………………………….5 5. PRODUCT INNOVATION……………………………………………………………….……7 6. PERSIL PEN……………………………………………………………………………………8 7. CONCLUSION………………………………………………………………………………..10 LIST OF REFERENCES…………………………………………………………………………11 APPENDIX……………………………………………………………………………………
Premium Brand Branding Brand management
HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands
Premium Marketing
innovation are necessary for companies who wants to build a great brand in today’s society. Pg28 Positioning is vital to brand management because it takes the basic tangible aspects of the product and actually builds the intangibles in the form of an image in people’s minds. If personality is the main part of brand identity‚ positioning is the other pillar of a brand’s strategic platform. Pg 33 Most positioning
Premium Brand Brand management Brand equity
Gamble (P&G) key players in fabric market of India. Surf Excel enjoys 37.8% market share compared to 7.7% of Ariel. The per capita consumption of detergents in India is 2.7 kg per annum. The synthetic detergent market can be classified into three main categories: * Premium (Surf Excel and Ariel) – 15% of total market * Mid Price (Rin and Wheel) – 40% of total market * Popular (Nirma) – 45% of total market Surf Excel Surf Excel is product of Hindustan Lever Limited (HUL)
Premium Marketing Management Supply chain management
recommended solutions‚ including why Your results Summarize the different marketing components addressed in this simulation by answering the following questions: What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation
Premium Marketing Product management English-language films
and treatment for the patient. A comparison cohort study was conducted in order to evaluate two methods for turning and positing and the effects it has on pressure ulcer development. Two methods of positioning were evaluated specifically with the use of pillows (standard of care) to patient positioning system (PPS). Sixty patients from a neurointensive/trauma unit were used for this particular study. A random assignment of patients was designated to one of two teams per standard bed placement practices
Premium Patient Hospital Skin
History Ariel first appeared on the UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the rise in popularity of automatic front-loading washing machines‚ a suitable low-suds variant was launched in the early 1970s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was
Premium Laundry detergent Brand management Procter & Gamble
motor Control system DSP off-line control panel with USB interface(128MB) or PCIMC control system Drive mechanism Gear-wheel on x‚y axis Table surface Vacuum table and T-slot extrusions Frame Wholly steel structure Motion positioning accuracy ± 0.03/300mm Repositioning accuracy ± 0.05mm Max motion speed 50‚000mm/min Max engraving speed 30‚000mm/min Rotating speed of spindle 2‚4000rpm Z-axis setting Auto Z origin tool high sensor Dictate format G code‚ *.u00‚ *.mmg ‚ *.plt Operating
Premium Wood