Page 1 TABLE OF CONTENT S. No Content Page No 1. Executive Summary 2 2. Introduction to HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company
Premium Unilever
& Gamble launched in 1987. Wisk was not as successful as Ariel Liquid because – Product positioning: Product Positioning is a practice by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization. Wisk was positioned as an innovative robust product whereas Ariel Liquid was positioned as an alternative option for traditional powder detergent. Identification or differentiation: Strong differentiation or identification sometimes
Premium Brand Brand management Procter & Gamble
launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products have occupied 75%. Therefore‚ attracting customers from current detergent powder market may result
Premium Laundry Laundry detergent Marketing
to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus‚ it requires a strategy that lays foundations for long-term growth and addresses the issues related to the challenges of product extension‚ management of the Burberry
Premium Brand Marketing Branding
Northeastern Ontario Stroke Network www.neostrokestrategy.com OUTLINE Provide you with some tools and options to use with your stroke survivors Review principles of body mechanics Review good practices for transfers Positioning the stroke survivor Bed Mobility Repositioning Transfers Opportunity to problem solve some issues you may have BIOMECHANICS Body movements and the forces that act on the musculoskeletal system Good body mechanics helps to keep your body in good alignment during activities
Premium Stroke Medicine Therapy
Bibliography: Brand positioning - Brand repositioning and communications - Philips | Philips case studies and information | The Times 100. 2013. Brand positioning - Brand repositioning and communications - Philips | Philips case studies and information | The Times 100. [ONLINE] Available at:http://businesscasestudies.co.uk/philips/brand-repositioning-and-communications/brand-positioning.html#axzz2PbyRDHWE. [Accessed 08 April 2013]. Three
Premium Philips Brand
good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe
Premium Unilever Cosmetics
43 Crore driven mainly by dom estic FMCG’s with net profit stood at Rs. 2’496.45 Crore. Products of HUL are: Annapurna; Ayush; Axe; Breeze; Bru; Brooke bond; Clinic; Dove; Fair & Lovely; Hamam; Liril; Lux; Pears; Ponds; Pepsodent; Pureit; Rexona; Rin; Sunlight; Surfexcel; Vaseline; Wheel. ITC Limited This Company was earlier known as Imperial Tobacco Company of India Ltd. It is Currently headed by Yogesh Chander Deveshwar. Company mainly operates in the industry like Tobacco‚ Foods‚ Hotels‚ Stationary
Premium Unilever Fast moving consumer goods BSE Sensex
Segmentation‚ Targeting‚ and Positioning: P&G | | | Procter & Gamble‚ one of the world’s premier consumer goods companies. Some 99 percent of all U.S. households use at least one of P&G’s more than 300 brands‚ and the typical household regularly buys and uses from one to two dozen P&G brands. How many P&G products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The P&G story
Premium Management Marketing Costs
Contents Introduction 2 The role of marketing 2-6 Vision and business objectives 2 Elements of the marketing process 4 Marketing orientation 6 Principles of marketing 7-8 Segmentation‚ Targeting and Positioning strategy 7 Buyer/Consumer behaviour 8 Recommendation/Conclusion 8 References 9 Bibliography 9 Appendix 10 Self- evaluation Introduction I am an employee as a marketing consultant that wishes to expand
Premium