RIN v/s TIDE FACULTY:PROF.UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER‚2010 SHRUTI TYAGI ROLL NO:51442 The tussle between the big two P&G and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors. The latest conflict appears to have started when P&G introduced
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RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989‚ Irfan Mustafa‚ General Manager‚ Personal Products and Market Research‚ Lever Brothers Pakistan Limited‚ was wondering what action to take regarding the marketing of the laundry detergent bar RIN‚ which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However‚ a
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Evaluate Leverʼs marketing planning and implementation regarding RIN from 1984 through 1988. Evaluate their positioning of RIN and use of the marketing mix to support it. a. Marketing Planning Evaluation Lever marketing strategy was designed to penetrate the laundry soap segment of Pakistan Soap Market with its Laundry detergent bar‚ RIN. The overall objective of the marketing planning was to differentiate and position RIN‚ a non-soap detergent bar‚ as a fabric washer that gives consumers
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Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble’s European‚ Mexican‚ Japanese‚ Brazilian‚ Peruvian‚ Turkish‚ Filipino‚ Colombian‚ Chilean and Venezuelan portfolios. In some U.S. stores‚ Mexican Ariel is available. History Ariel first appeared on the UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the rise
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Appreciation on The Tide Rises‚ The Tide Falls The Tide Rises‚ the Tide Falls is one of the famous poems of Henry Wadsworth Longfellow‚ an American poet of the 19th century. This poet is created in the author’s seventies. Thus‚ there is something of symbolism in the lines‚ but this essay would focus on the relation between the pattern and the idea of the poem. The whole poem has 3 stanzas. The first two stanzas follow the same end rhyme of aabba‚ while the third stanza is in a rhyme of aacca. Generally
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it. Their poems Break‚ Break‚ Break (Tennyson)‚ and The Tide Rises‚ the Tide Falls (Longfellow) use repetition and loaded words to convey the theme of accepting death in order to truly live. The writers are able to convey their theme through their symbolical/metaphorical use of the sea. In The Tide Rises‚ the Tide Falls‚ Longfellow uses the sea to represent nature’s consistency. The poem begins and ends with the words‚ “the tide rises‚ the tide falls.” These words are present in each stanza and show
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contrasts. The first is “The Tide Rises‚ the Tide Falls” by Henry Longfellow and the second is “Before I could not stop for Death” by Emily Dickinson. In “The Tide Rises‚ the Tide Falls‚” the poem has a narrative of a traveler who enters a quiet town from the sea and never returns. It is never stated directly that the traveler has died‚ but the following lines could imply it; “The day returns‚ but nevermore Returns the traveller to the shore‚ And the tide rises‚ the tide falls.” Either way‚ despite
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Name: Jesseli Anne Gutierrez III-B Agustin Gutierrez Memorial Academy I. Introduction A. The Tide Rises‚ The Tide Falls B. Henry Wadsworth C. There was a tide that time when a traveller chose to go along the shore and suddenly died. That just explained that life continues after death. D. In the poem “The Tide Rises‚ The Tide Falls”‚ Henry Wadsworth‚ the author uses alliteration in almost every verse of the poem. He also uses imagery as he described the footprints that remained in the
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Europe and the first notable group to break the chain was the Fireside Poets. This group was made up of four famous poets and their most famous poems have a common theme: death. The poems in question are Longfellow’s “ A Psalm of Life” and “ The Tide Rises‚ The Tide Falls” and Lowell’s “ The First Snowfall”. Each is about death and the different ways of viewing a common occurrence in nature. “ A Psalm of Life” represents death as an end to life not a goal. During this time period‚ many wasted their lives
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Author: Henry Wadsworth Longfellow Story: The Tide Rises‚ the Tide Falls/The Cross of Snow Members: Ryan Shaffer‚ Derek Erhahon‚ Xavier Brown 1. Writer’s Background: 2. The Writer’s other works: It seems that Longfellow had a way of seeing life as a beautiful work of art and it that sometimes it could be mysterious. As Longfellow says in the Psalm of life “Tell me not‚ in mournful numbers‚ Life is but an empty dream”. As he also so in A Shadow “ To read the rest of their
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