THE BENETTON SUPPLY CHAIN – CASE STUDY Retail operations – main objectives Benetton‟s core business is in the manufacturing‚ production and sale of casual and sportswear‚ which accounts for 95% of total revenues (Camuffo et al‚ 2001: 47). The company has a market presence in over 120 countries and has consistently generated revenues exceeding $2 billion throughout this decade (Industry profile‚ 2007: 15). It has 5‚000 retail outlets around the world‚ the vast majority of which are run by independent
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Table of Contents Introduction 2 Supply Chain Strategy 2 The process of SCM 4 Benefits of SCM Strategy 5 Benefits of IT supported SCM 6 How to develop a SCM strategy 6 IT and Process Design 7 How to choose the most suitable IT support (SCM software) 11 References 17 Introduction: Today‚ transforming raw materials into finished goods in a cost-effective way‚ while providing dependable delivery of those goods
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1. What are Crocs core competencies? * Highly flexible supply chain * Innovative and proprietary material: crosslite * Innovative product development * Efficient manufacturing processes that allows the company to produce more than 250 styles of shoes * Global Marketing & Distribution; the company is selling its products in 125 countries 2. How do they exploit these competencies in the future? Consider the following alternatives: a. Further integration into
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clothing considered as ‘unique’ -that won’t be in the shop for more than 2 or 3 weeks. On short‚ as well the title of this paper states: ‘Responsive‚ High speed‚ Affordable fashion’. Stores are managed as small business‚ vertical communication and supply chain‚ so each manager knows exactly the demand and specific request‚ model and colour. This is a way of increasing efficiency‚ loyalty and customers satisfaction. Unlike the competitors‚ Zara spends a low percent of its sales on advertising‚ but
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turbulent markets‚ supply chain vulnerability has become an issue of significance for many companies. As supply chains become more complex as a result of global sourcing and the continued trend to ‘leaning-down’‚ supply chain risk increases. The challenge to business today is to manage and mitigate that risk through creating more resilient supply chains. Supply chain managers strive to achieve the ideals of fully integrated efficient and effective supply chains‚ capable of creating
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questions as facility location and sizing | | | a. They support tactical planning efforts by allocating "fixed" logistics capacity | | | d. They store goods and move them | | | c. They initiate and control the movement of materials between supply chain partners | 1.5 points Question 2 1. ------------------------------------------------- In the San Diego distribution center (DC) information flow example‚ dealers not being notified automatically of order status would be classified as which
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Desk Jet Printer Supply Chain From the case‚ there’re several significant issues emerged in HP desk jet printer supply chains: - Inefficient demand forecasting system - Long lead time - Disagreement on right level of inventory among HP divisions Demand Forecasting System HP desk jet printer is considered in the mature stage of product life-cycle. So‚ time-series analysis along with causal methods would be efficient tools for forecasting demand. As time-series methods use a variety of past
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-0035.htm IJPDLM 37‚8 594 Postponement: an evolving supply chain concept Christopher A. Boone‚ Christopher W. Craighead and Joe B. Hanna Auburn University‚ Auburn‚ Alabama‚ USA Received January 2006 Revised July 2007 Accepted July 2007 Abstract Purpose – The purpose of this paper is to assess and document the progress of postponement research‚ identify current gaps‚ and provide
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The Benetton supply chain One of the best known examples of how an organization can use its supply chain to achieve a competitive advantage is the Benetton Group. Founded by the Benetton family in the 1960s‚ the company is now one of the largest garment retailers‚ with stores which bear its name located in almost all parts of the world. Part of the reason for its success has been the way it has organized both the supply side and the demand side of its supply chain. Although Benetton does manufacture
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successful equipments produced by the company‚ which is priced at a competitive rate to attract lower and middle sized veterinarians. The production of Omnivue involves the use of plastics and chemical reagents supplied by two major suppliers‚ GenieTech and Elsinore. The management of Bergerac is planning to take control over its suppliers to reduce the production fluctuation and overhead costs of the firm. There are three strategic alternatives for the company to implement its future plans. It can
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