ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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Developing Sustainable Competitive Advantages: 1. Customer Loyalty: Customers must be committed to buying merchandise and services from a particular retailer. This can be accomplished through retail branding‚ positioning‚ and loyalty programs. A loyalty program is like a "Target card." Now‚ when the customer uses the card as a credit card‚ Target can track all of their transactions and store it in their data warehouse‚ which keeps track of the customer’s needs and wants outside of Target. This will
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BANK WITH THAT OF TWO PRIVATE SECTOR BANKS (AXISAND HDFC) AND THE EFFECT OF MARKETING In partial fulfilment of the requirement for the award of the Degree of Master of Business Administration (2012-14) Submitted By:- AKHIL AWASTHI MBA RETAIL MANAGEMENT ROLL NO: 15003 UNIVERSITY INSTITUTE OF APPLIED AND MANAGEMENT SCIENCES‚ PUNJAB UNIVERSITY‚ CHANDIGARH ACKNOWLEDGEMENT I would like to take this opportunity to express my gratitude to all those people who have been instrumental
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“Comparative Study on Profitability Drivers of Indian Retail Industry and their formats” and “challenges to unorganized retails in the current scenario”. Submitted to: Mrs. Ambika Rathi INDEX CONTENTS PAGE NO Acknowledgement 4 Preface 5 Executive Summary 6 Today’s Retail in India 7 - 8 Key Points of Indian Organised Retail Industry 9 Formats in Indian Organized Retail Sector 10 Top Major Retail Players in India 11 Objectives of the Study
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someway of taking the tax income earned through alcohol‚ leading to income tax‚ during prohibition the influences for many pop culture icons like Al Capone or Izzy Einstein emerged‚ and afterwards‚ drinking declined. Daniel Okrent’s Last Call: The Rise and Fall of Prohibition details this rich history surrounding the Eighteenth Amendment including‚ the time leading up‚ what occurred during both socially and politically‚ and the aftermath. Orkrent is not kind to prohibition‚ he finds it to be a colossal
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EMERGING ISSUES & OPPORTUNITIES OF RETAIL BANKING IN INDIA 1.0 RETAIL BANKING –An Introduction Retail banking is‚ however‚ quite broad in nature - it refers to the dealing of commercial banks with individual customers‚ both on liabilities and assets sides of the balance sheet. Fixed‚ current / savings accounts on the liabilities side; and mortgages‚ loans (e.g.‚ personal‚ housing‚ auto‚ and educational) on the assets side‚ are the more important of the products offered by banks. Related ancillary
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Assessment Criteria and Marking Standards 19 Assessment Offences 21 Learning Resources 23 9.1. Library 9.2. Other Resources 27. Module Evaluation 28. Report on Last Delivery of Module 1. Key Information Module/Unit title: Retail Marketing Module Leader: Tim Froggett LAB 322‚ Cambridge Campus Email: tim.froggett@anglia.ac.uk Tel: 0845 1962 Every module has a Module Definition Form (MDF) which is the officially validated record of the module. You can access
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Highlight the benefits that you can give To achieve this‚ you first have to do some research about the services that your competitors can offer. After this‚ you should then identify your USP‚ or unique selling point‚ which is the feature that you‚ and no one else‚ have. Once you have identified this‚ you can now inform your target market about the advantages that you have over your rivals. Doing so will make it easier for your clients to choose to transact with your firm instead with others. Develop
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2009‚ Amity Business School‚ Amity University (Bearing AUUP Enrollment No. A0101907184)‚ has undertaken the Summer Internship Training at Bank of India during 2/5/2008 and 11/6/2008. She has worked under my guidance for the project title ‘Retail banking and retail credit’. She has also been guided by Mr. J.K.Das (Senior Manager- Bank of India-Jamshedpur Branch). This Project report is prepared in partial fulfillment of Masters of Business Administration (MBA) to be awarded by Amity University‚ Uttar
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The Gap‚ Bloomingdale’s‚ McDonald’s‚ The Sports Authority‚ Starbucks‚ JC Penney‚ to online retailers like Amazon.com and eBay to favorite local shops and hangouts. Whatever selection is made‚ ask students to concentrate on the specific aspects of retail strategy‚ such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be satisfied; (3) product variety and assortments carried; (4) store location strategy; (5) pricing strategies;
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