Executive Summary This study includes two of the biggest coffee chains within UK. Their analysis regarding segmentation‚ targeting and positioning strategy is described below. Also there is an approach for their existing adverting‚ unique selling propositions‚ media consumption‚ consumer behaviour and external factors 1. Introduction The brand Costa Coffee is a leading UK high street coffee chain which was founded in 1971 and comprises (Costa‚ Costa Metro‚ Costa Express
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Blue Shield of California DOCPROPERTY Title MERGEFORMAT Risk Management Plan Version Number 1.2 Version Date 8/25/2013 VERSION HISTORY VersionNumberImplemented ByRevision DateApproved ByApproval DateDescription ofChange1.0Jacob Rodriguez8/22/2013Jacob Rodriguez8/22/2013Format‚ Description‚ BCP‚ RPO‚ RTO Adjustments1.1Jacob Rodriguez8/22/2013Jacob Rodriguez8/24/2013Risk Management Definitions 1.2Jacob Rodriguez8/24/2013Jacob Rodriguez8/25/2013Risk Assessment TABLE OF CONTENTS TOC o 2-3 h z
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Fashion show risk management plan Risk | Probability | Response | Crowds | Low | Design layout of event to reduce concentration of people in any one place Occupancy monitored and limit not exceeded | Lack of funds | High | | Security | Moderate | | Power | Low | To check adequate voltage/wattage for event use | Amenities | | To check adequate washrooms‚Changing rooms‚ wheel chair accessible | Venue | Moderate | Difficult to find location‚ maps provided to attendees | Permits/Licenses
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Risk Management Plan No indoor pyro/flare According to one of the witness‚ “Someone from the crowd tossed a flare and there were immediately flames.” (Joyner‚ 2004). “The blaze started when a flare ignited the flammable foam celling‚ sending burning debris and smoke into the crowd.” ( Carroll‚ 2011). Indoor pyro/flare should not be tolerated in venues such as concerts‚ bands. Club operators should consider audience safety to be part of their responsibility and neither engage in‚ nor tolerate
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Executive Summary Tim’s Coffee Shoppe set up outside looks very appealing for customers to go inside and have a cup of coffee. When looking at the inside the atmosphere looks appealing for customers. The business is also open every day from 6am to 2am with a bus stop close to the business so it is easier to get too when not having a vehicle. Notice that the restaurant is located next to the college. With having a coffee shop next to a college this will mostly attract more college students and also
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Strengths: Demand: The demand for coffee shops and quality products at competitive prices is enormous in the Heathrow airport as identified by Michael Peacock (2005)[2]. This is mainly because of the increasing number of passengers to the airport‚ which has not only increased the customer base but also accelerated the construction of Terminal 5 at the Heathrow airport. Customer base: The customer base which is the main element whilst determining the target market as argued by Gerry Johnson and
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Visiting a local coffee shop‚ it was easy to relate dramaturgy to the scene. Opening the door‚ I was greeted by a fantastic scent of freshly ground coffee and sweet treats. Music played softly over the ceiling speakers. Workers were talking with each other in the back area‚ but when I walked to the counter they stopped and assumed their roles as cashier and barista. Aprons and hats with the company logo on them made up their costumes along with headsets and gloves for the barista. Props such as the
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In the 21st century‚ coffee is considered as a popular drink of choice for many people all over the world. Millions cup of coffee are consumed everyday by many kind of people such as students‚ employee‚ worker… Back to several years ago‚ this sort of drink was mainly consumed by the officers but now‚ this trend has changed dramatically. Nowadays‚ it is clearly that‚ the core customers of many coffee shops are students. According to www.dna.com.vn‚ the numbers of coffee shops for students are increasing
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Executive Summary Our proposed business is a Coffee shop and Bakeshop named Café Semastaliga‚ where you can relax and enjoy our products while doing things that you want inside our shop. It’s a cozy and eco-friendly shop where you can also enjoy the ambiance and the atmosphere of the place. Aside from that‚ it is also accessible to the customers. Café Semastaliga has a manager‚ baristas‚ pastry chef‚ waiters and cashier. Café Semastaliga has 19 staffs with different shift time
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Purpose 1 2 risk management Procedure 1 2.1 Process 1 2.2 Risk Identification 1 2.3 Risk Analysis 1 2.3.1 Qualitative Risk Analysis 1 2.3.2 Quantitative Risk Analysis 1 2.4 Risk Response Planning 1 2.5 Risk Monitoring and Controlling 1 3 Tools And Practices 1 risk management plan approval 2 APPENDIX A: REFERENCES 3 APPENDIX B: KEY TERMS 4 INTRODUCTION 1.1 Purpose The purpose of risk management procedure is to properly guide a risk manager through the process of examining possible risk. 1.2 Process
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