"Risks involved with mobile marketing and m coupons in broadway cafe project" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Good Essays

    Broadway Cafe Part Two

    • 669 Words
    • 3 Pages

    Final Project Part-2 “A Case Study of Broadway Café” Course: CIS 500‚ Management Information Systems Submitted by: Amer Deep Khangharani Submitted to: Dr. Godson Chukwuma Broadway Café: Use of Technology and E-Business strategy to attract customers: E-Business Model: Broadway Café’s core strength is that it has been in the market for long and exclusively provides specialized sandwiches‚ coffee and other baked goods. Further‚ it’s unique recipes for its product‚ since the recipes are homemade

    Premium Marketing Customer service

    • 669 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Cohesion Case Study for the Broadway Cafe | | | CIS 500: Information Systems for Decision Making | Strayer UniversityDr. James K. Murkira | Pamela L. Williams | [Pick the date] | | Table of Contents Abstract ........................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis................................................................................ 4 Part 2: Developing an E-Business Strategy

    Premium Marketing Customer service Customer relationship management

    • 5074 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    1. The Broadway Café History The café‚ I inherited from my grandfather is located Downtown Raleigh‚ NC on the Fayetteville Street. The café offers many different kinds of specialized coffees‚ teas‚ a full service bakery‚ and homemade sandwiches‚ soups‚ and salads. My grandfather first opened the Broadway Cafe in 1952 and it has been a local hotspot for many years. Unfortunately the business has been declining for the last five years and inevitably is going to hit the wall soon if some staple measurements

    Premium Coffee Starbucks Product differentiation

    • 1487 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Broadway Cafe Case Study

    • 1248 Words
    • 5 Pages

    I have recently inherited my Grandfather’s coffee shop‚ The Broadway Café‚ which is conveniently located in Troy‚ Michigan near Walsh College. The café offers many different kinds of specialized coffees‚ teas‚ and a full service bakery. Since the café opened in 1952 it has been a local hotspot for people near the neighborhood. Unfortunately‚ my Grandfather was very “old school” so the café is in great need of some renovation. The Café needs faster ways to put in orders‚ track inventory and sales

    Premium Coffee Starbucks Coffeehouse

    • 1248 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Exercise One: The Broadway Café This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century. • Describe your strategy for addressing your employees’ concerns‚ building loyalty among your customers‚ and remaining

    Premium Marketing Management Strategic management

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Changes Since the 1950’s the café has been using very‚ very old equipment. That equipment includes: old cash registers‚ espresso makers‚ coffee makers‚ and so on. But the most important old method that was being used is the manual entry of time and attendance. Now since I have started upgrading the café‚ I feel that it is now time for a new time system. This particular time system will allow employees to key in a special employee number that will automatically stamp the time displayed on the

    Premium English-language films Prince Cash register

    • 411 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Broadway Cafe Part 1 and 2

    • 2483 Words
    • 10 Pages

    The Broadway Cafe ’ Cis 500 Final Project 1 Final Project The Broadway Cafe ’ Part I and II CIS 500 Strayer University Final Project 2 The Broadway cafe is a family inherited coffee shop located in downtown Atlanta‚ Georgia. The cafe ’ has been in business for 58 years. The business offers specialized coffees‚ teas‚ a full service bakery‚ homemade sandwiches‚ soups‚ and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather

    Premium First-mover advantage Marketing Customer service

    • 2483 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Part 3: M-coupon 1). Why are m-coupons better than traditional paper coupons? Using m-coupons cuts down on time‚ less costly‚ and it reaches more potential customers than using traditional paper coupons. It can drastically reduce delivery and redemption cost‚ and trigger Impulse buys. Also since people carrier their cell phone with them‚ the coupon isn’t forgotten. 2). What are the risks involved with mobile marketing and m-coupons? Because mobile technology

    Premium Marketing Mobile phone

    • 4183 Words
    • 17 Pages
    Satisfactory Essays
  • Good Essays

    Mobile Marketing

    • 8054 Words
    • 33 Pages

    Research & Marketing Marketing Research Primer Report Research Team Katharine Nester +44 (0) 207 808 7838 knester@firstpartner.net Marketing: Mobile Channel September 2003 Mobile Marketing A Primer Report …At last an effective marketing Kurt Lyall +44 (0) 207 808 7838 klyall@firstpartner.net Putting your message in their pocket Executive Summary Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness. Over

    Premium Marketing Mobile phone

    • 8054 Words
    • 33 Pages
    Good Essays
  • Powerful Essays

    Mobile Marketing

    • 5075 Words
    • 21 Pages

    | Thesis | Mobile Marketing | | Ksenia Mitselmakher | 4/21/2010 | The Implications of the Development in Information Technology on Marketing Communication Channels | Thesis Outline Topic: The Implications of the Development in Information Technology on Marketing Communication Channels Subtopic: Mobile Marketing I. Introduction II. Body A. Digital Industry Overview: Mobile marketing 1. Sneak peak into the future of Mobile Marketing 2. Brief

    Premium Marketing Advertising

    • 5075 Words
    • 21 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50