DIGITAL COMPETITION RADISSON BLU In a world crammed with hotels that practically have the same look and feel‚ it often becomes really difficult for hotel brands to stand out from the crowd. The Rezidor Hotel Group called in our help to launch a digital summer campaign for Radisson Blu‚ a premium hotel brand that sets itself apart from the mass by focusing on a unique design and atmosphere in every single hotel across the world. We developed an online two-phase competition where we not only wanted
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| Omni Hotels & Resorts | Managerial Economics 5315 | | | 11/28/2011 | Omni Hotels and Resorts Industry Analysis‚ Structure and Corporate Culture Omni Hotels and Resorts is a member of the hospitality industry. For the remainder of this report‚ it will be referenced‚ compared and analyzed on how best it fits into the hospitality industry in the United States economy. Omni Hotels and Resorts is a relatively small player in the hospitality industry when compared to Marriot
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International Journal of Business and Manegement; Vol. 7‚ No. 14; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Service Quality Management in Hotel Industry: A Conceptual Framework for Food and Beverage Departments Ala`a Nimer AbuKhalifeh1 & Ahmad Puad Mat Som1 1 School of Housing‚ Building and Planning‚ Universiti Sains Malaysia‚ Penang‚ Malaysia Correspondence: Ala`a Nimer AbuKhalifeh‚ School of Housing‚ Building and Planning‚ Universiti
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Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market (16-25). 11 2.4.4 The youth market (26-35). 11 2.5 Market
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Analysis…………………………………………………………………………….9 Alternatives ………...…………………………………………………………………………....11 Recommended Alternative ………………………..…………………………………………….14 Implementation…………………………….…………………………………………………….15 Conclusion……………………………………………………………………………………….18 Appendices……………………….………………………………………………………………19 References ……………………………….………………………………………………………25 Executive Summary The Armani Group has found itself at crossroads of a great opportunity of tapping into a prosperous market of luxury hotels. Considering the Armani
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The Elements of Hotel Marketing What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve
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Would you stay in a hotel that advertises “absolutely fireproof”? The average person would say yes‚ most people think “It can’t get any safer than absolutely fireproof can it?” Well there was a problem December 7th 1946‚ when the Winecoff Hotel caught on fire. Opened in 1913 as the tallest building in Atlanta‚ Georgia. Built with a steel-framed structure making the owner think it was fireproof‚ but it wasn’t. History of the Winecoff Hotel‚ now known as the Ellis Hotel The steel-framed structure
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in this aspect of technology since it was the first in the industry to create its own reservation system called ChoiceADVANTAGE. This enabled the company to be first in customization and customer-need oriented‚ where as other did not. Customization in this crucial technology is important because it could be modified to the exact needs of Choice Hotels and can be efficient and user-friendly as possible. It is highly important to maintain this technology up to date to increase customer consumption
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HOTEL RESERVATION SYSTEM AND BILLING SYSTEM A Project Proposal Presented to the Faculty of STI College Tagbilaran In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Science in Information Technology
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| The Regency Grand Hotel | A Case of Employee Empowerment | | Table of Contents Executive Summary 3 Problem Statement 5 Situation Analysis 5 Introduction 5 Organizational Behavior Symptoms & Issues 6 STEP Analysis 7 SWOT Analysis 8 Organizational Behavior Analysis 10 External Analysis 14 Assumptions 14 Implications 14 Alternatives 16 1. 16 2. 18 3. 19 4. 20 Recommendation 21 Action and Implementation 22 Contingency plan 23 Exhibits 24 Exhibit
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